JiffPom (@JiffPom) is proudly (I imagine) sitting atop a throne of 8.5 million Instagram followers.He’s also a dog.To put this in perspective, an “Insta-famous” dog has more followers than Apple, Amazon, and Microsoft combined.If every major soda brand combined their Instagram follower counts, JiffPom would still beat them by over 3 million.Google? Beat.Samsung and Facebook? Don’t make JiffPom bark.These are some of the top brands in the world. If they can’t compete with the likes of an Insta-famous animal, what hope do the rest of us have?Luckily for your local business, succeeding on Instagram is not just a simple matter of counting up followers; it’s about engagement. That’s what leads to conversion and sales.The challenge is generating those followers and producing Instagram content worthy of their engagement and subsequent business.This guide is full of 11 tips that you can use to successfully promote your local business on Instagram, … [Read more...] about 11 Ways to Promote a Local Business on Instagram
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When dealing with someone, the first thing that you want to know, is who that person is. In the SMB world, this boils down to what category a local business belongs to. In the old days of the yellow pages, consumers were used to knowing search the pages for, and media companies were used to selling to many distinctly different categories of SMBs. However, in today’s online reality, we find that many local businesses fall into multiple categories. For example, “L & G Drain Cleaning” from Falls Church, VA, has 5 categories on Superpages (Plumbing Contractors, Sewer & Drain Cleaning Service & Repair, Plumbing Service & Repair, Water Extraction & Damage Restoration, Fire & Water Damage Cleaning & Restoration). I wanted to take a more scientific view of the matter, so I asked my team at Palore to run a few queries on our database, which covers millions of data points on SMBs’ online activities throughout the US. The following chart shows … [Read more...] about How Many Categories Should A Local Business Have?
In March and April, we (BrightLocal) published the findings of Parts 1 and 2 of the Local Consumer Review Survey 2012. The data and charts below are the 3rd and final installment of this survey. About Local Consumer Review Survey 2012 This online survey was conducted between 15th January – 1st March 2012. A set of 18 questions were put to a survey panel of 4,500 local consumers located in US, Canada and UK. We received 2,862 respondents. This is the 2nd wave of the Local Consumer Review Survey. The 1st wave of this survey was conducted in late 2010/early 2011. We compared results between the two waves (2010-2012) to determine any change in consumer attitudes and behaviour.* Recap: Part 1 & Part 2 Of Local Consumer Review Survey 2012 Part 1 dealt with the consumption of online reviews and the influence they have on consumer behaviour and purchase of local business services. You can view the key findings and analysis here or read the full set of findings on the BrightLocal.com … [Read more...] about 66% Of Consumers Would Recommend A Local Business Based On Special Offers
There’s a lot of literature out there discussing what local businesses can do to improve their websites, ranging from boosting search visibility through targeted keywords to leveraging content like video to keep visitors engaged. But what’s often missing from these conversations are broader discussions about the importance of analytics in providing local businesses with ongoing and targeted insights into which content, functions and flow are working on their websites (and which are not). No business owner, marketing guru or website developer can build and maintain a great website in an information vacuum. Local businesses are all unique. Each provides different products and services, serves different markets, and benefits from different customer bases, advertising strategies and social media reach. And all websites are distinct. Each serves its own purpose — whether providing general business information, thought leadership (in the form of a blog or videos), and/or … [Read more...] about Key Metrics For Success With A Local Business Website
Many local companies depend upon their information’s presence in various directories in order to advertise themselves, and the basic instrument of these marketing efforts is the Business Profile. The majority of businesses out there pay little attention to these beyond wanting their name, address, and phone numbers to be correct. However, there are far more components of business profiles beyond the bare basics, and this article will outline many of them and how they should be handled for best effect. Optimizing business listings and profiles can make all the difference in enabling potential customers to find you and in selecting you from your pack of competitors. Most listings in yellow pages and local search engines may be comprised of just a basic name, address, and phone number. But businesses should take the trouble to add in as much of the other elements as they can since all the information provides differentiation and helpful information for consumers. In many local … [Read more...] about Anatomy & Optimization Of A Local Business Profile