PPC can be hard, but the data you get from competitive research can make your job a whole lot easier. SEMrush is mostly known as a competitive intelligence suite, so it is no surprise that when it comes to PPC activities that we strongly rely on our competitor analysis. Based on our own experience, we have figured out five important things advertisers should keep tabs on to make the most of their research. This post will help you better understand how to analyze your rivals’ Google Ads strategies and use the accumulated information to achieve your goals. Our Advertising toolkit has been developed to help PPC specialists streamline their online marketing practices and take their competitive research to a whole new level. Competitor Keywords: Discover What You Might Have Missed No matter how much keyword research you do, there is always a risk that you can miss some relevant, high-potential terms and phrases. Exploring the competitive landscape can provide you with fresh … [Read more...] about 6 Key Things Worth Analyzing in Your Competitors’ PPC Strategies
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I have good news and bad news. The good news is considerable: You have a modern infrastructure and research technologies you can use, and you don’t have to adapt to poor legacy decisions made years ago (homegrown CMSs, I’m looking at you). Additionally, you can move fast without the fear of breaking things — after all, there’s nothing to break at this point. The bad news, however, is that you don’t have any data. You’re starting pretty much from scratch. Consequently, much of the standard keyword research advice — analyze your current rankings and look for gaps, use your internal search data, look at your PPC terms, etc. — isn’t going to apply. So, what can you do? Well, don’t accept defeat. We’re search marketers after all, and there are lots of ways you can get good data for your new website. Check Out The Competition If you’re in any sort of meaningful revenue niche, then you’ve got competition — and … [Read more...] about Keyword Research For A New Website
Bing is an opportunity for any business to advertise at a typically lower cost than Google and reach a different audience. Even though a Bing campaign might look similar to AdWords at first sight, it requires different management and optimization strategies. Here are five best practices for the setup of a successful Bing campaign. Take Advantage of the New Bing Campaign Planner for the US Market The Bing Campaign Planner is a new feature that Bing has recently made available. It not only allows for a thorough campaign planning but also for benchmarking and comparing your current Bing campaign to other campaigns on the market. The advantages of the Bing Campaign Planner are three-fold: 1. Statistics Per Product Category Statistics per product category will give you a better understanding of search volumes, average CPCs and traffic percentage per device. You should use this information to make decisions regarding budget and the creation of mobile dedicated landing pages 2. Statistics by … [Read more...] about PPC 101: How To Have A Successful Bing Campaign
As spring rapidly approaches, there’s no better way to kick off the season than by performing a thorough PPC spring cleaning. By going back to your accounts, searching terms and lists, and sorting out everything unnecessary that has accumulated over the past few months (or even longer), you’ll be refreshed and prepared to face the new season head-on. Ultimately, if you want to succeed in promoting and growing your business, occasionally cleaning up target keywords in your PPC campaigns is a must. Of course, there are plenty of other elements of your campaign you can clean up (ads, ad extensions, geo-targeting), so your PPC keywords are only the beginning. As you start the process, consider the following items. 1. Clean up Your Account Structure Start cleaning up your account structure by examining your ad groups and campaigns. Analyze their performances and pause any that are under-performing or not bringing in value. This step will probably be your most arduous task, … [Read more...] about 5 Steps to Clean Up Your PPC Keywords
It’s also a topic that sends my brain into overdrive when clients mention it. Why? Because the phrase is used so loosely it often means different things to different people. Part of the confusion stems from the fact that PPC keyword management isn’t just one task—it’s a group of tasks. And some are less obvious than others. In this post, I’ll clarify what keyword management means to us at Group Twenty Seven and describe its many aspects, including: Negative keyword management Keyword trend audits Quality score benchmarks Duplicate keyword management Keyword click-through-rate management Low search volume keyword management. Negative Keyword Management For many non-PPC experts, keyword management is synonymous with negative keyword management. It’s true that negative keyword management is an important part of keyword management. But it’s only one part. Regardless, building negative keyword lists is a good place to start when launching new … [Read more...] about What exactly is PPC keyword management anyway?