Quality Score Benchmarks Generally, we don’t manage our client PPC accounts with the specific purpose of achieving high quality scores. We’ve always found that if an account is well managed, a high (or certainly, rising) quality score will result. … [Read more...] about What exactly is PPC keyword management anyway?
Find competitors ppc keywords
Then, move on to restructuring your account and tightening your groups. (Groups of 10-15 keywords are optimal.) Organize your keyword groups into themes and keep them targeted, taking care to ensure each ad group has relevant and similarly themed keywords so that the ad shown matches the keywords used in a search. Users are less likely to convert if there’s a discrepancy between your ads and what they’re searching for. Additionally, consider placing your best and top-performing keywords into a group of their own, creating targeted copy for each of them. … [Read more...] about 5 Steps to Clean Up Your PPC Keywords
Even a small online store can be found in Google search results with several hundred keywords – for a news portal, this can be as many as a million! For this reason, it doesn’t make sense to continue to increase this number or even to try to come in the top position with all of these keywords. Instead, the focus should be on identifying the right keywords and working from there. … [Read more...] about Big Data in SEO (4): Pick the keyword-cherries –
The main aim of the PPC campaign is to drive conversions. That’s why the keywords used for paid ads have high commercial intent. The landing page of each ad should be highly relevant to the query. Otherwise, the ads will be marked as low-quality ones, and the search engines will display them less frequently. You can configure your PPC campaign in the way to avoid non-target visits, for example, you can select negative keywords, exclude irrelevant audiences, and more. You should mind that Google Keyword Planner usually provides you with high-cost and competition keywords. It rarely suggests users high-volume but low-priced phrases. How PPC helps your SEO There are four major reasons you should make your PPC campaigns work together with SEO efforts: … [Read more...] about How to use PPC data to drive more SEO traffic
The Ad History report in the Keyword Analytics section is the perfect place to view previous ads of competitive brands to analyze how specific keywords perform in paid search. The report allows you discover which months are the busiest in your niche in terms of online advertising and when is the off-season. Just type a term or phrase and hit the search button, and you will see a list of domains and a table, which shows where each domain’s ad ranked for this keyword in a specific month. A blank space means that no ads from this particular domain targeting this exact keyword were found by SEMrush. To see how the ad appears on the results page, click on a box with a position number. … [Read more...] about 6 Key Things Worth Analyzing in Your Competitors’ PPC Strategies