As of today, Google Adwords has been rebranded as Google Ads. This article orginally was written about Adwords, but the branded name has been changed. Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business's profitability like a snowmaker dressing a ski slope – Cha-Ching, Cha-Ching! This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Adwords Certified and Adwords obsessed, and who watched his business grow by 300% over the last 36 months, thanks to Google Ads and search engine marketing (SEM). 1. Find the Best Keywords & Personalize the User's Journey You want to advertise for the most competitive keywords on Google Ads, which are relevant to your business. If you are still digging for gold and hoping to find those hidden gems with high search volume and low competition, you could be digging forever. In 2018, most of the high-quality … [Read more...] about How to Skyrocket Profit on Google Ads (6 Best Ways)
Find most searched keywords on google
PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general and extremely competitive keywords. For example, “buy an affordable black dress online” versus the more general (and expensive) “women’s black dress” or “women’s clothing”. But how do you find valuable long tail keywords? Below are some best practices for identifying long tail keywords for accounts of all sizes. Use The Search Box on Google.com This is the simplest and most effective way to generate long tail keywords. Simply go to Google.com and starting a search with a term you related to your business or market. Google will start suggesting search terms, just like it does for real searchers. These are terms that you should consider targeting because it is likely that google users will use them to search for your product or service. As you can see in the image above, Google is suggesting … [Read more...] about 7 Ways To Identify Long Tail Keywords On Google AdWords
Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Or even worse, when they barely have any backlinks? I’ve been asked this question a lot over the last few months, so I thought I would write a blog post explaining why that happens. Here’s why some sites rank high when they aren’t optimized: Reason #1: Click-Through Rate Part of Google’s algorithm looks at a click-through rate. It calculates it as a percentage, reflecting the number of clicks you receive from the total number of people searching for the particular phrase you rank for. The higher the percentage, the more appealing your listing is compared to the competition. And if your click-through rate is higher than everyone else’s, Google will slowly start moving you up the search engine results page, as this algorithm factor tells Google that searchers prefer your listing. Looking at the click-through rate isn’t enough, however, as … [Read more...] about Why Some Un-optimized Sites Rank High on Google?
Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?” I made a bunch of guesses, gradually increasing the amount I thought it might be acceptable to pay every time somebody clicks on an ad. £20? No? £30? Surely not! The grand reveal was that I was horribly wrong, and that some advertisers were paying “about £70 a click” for the term ‘mesothelioma’, which is a type of cancer associated with exposure to asbestos. It was immediately apparent that legal firms would spend that kind of money because they were hunting for big ticket compensation lawsuits. Roll forward to the present day and I wondered how things had changed, as Google’s revenues have grown to more than $67bn globally and keyword inflation is a big deal in a lot of sectors. The good folks at SEMrush provided me with a huge list of the most expensive … [Read more...] about The top 100 most expensive keywords in the UK: new research
This is a sponsored post. Whether you are searching for the most effective keywords for a PPC campaign, optimizing for a blog post, or even creating content for your website, having data numbers will always give you the upper hand. But what key words should you focus on? Are there words you should fight for or should you focus on words that are much easier to rank for? Let’s find out. We fired up Rank Tracker to use their keyword research component, which is designed to give you an edge in your optimization strategy. Here’s five steps to find the most effective keywords. Step 1: Create or Open a Project First, open Rank Tracker and either create a new project, or open one you’ve already started. Once you enter in your website URL, you have the chance to type in some of the broader keywords you are optimizing for. After this is done, it’s possible to discover more keywords you may have overlooked. Step 2: Find Suggested Keywords The Suggestion Tool from Rank … [Read more...] about 5 Steps to The Most Efficient Keywords With Rank Tracker