I'm sometimes asked this question, usually by someone savvy in search marketing. After all, it's expensive to create and optimize pages for search, so you'd want to amortize that investment over as many keywords as possible right? Actually, no. The number of organic search keywords I recommend you target per page is one. Surprised? A lot of people are, and I admit to perhaps being more extreme than some on this issue. Still, I will stick to this advice because I think it's the right way to approach the problem, even if you end up compromising later. Image by horizontal.integration via Flickr Now, understand, it's not possible for you to optimize for one keyword without having other words on the page. I'm not advocating pages that contain one word, but I am advising you to have one primary focus on the page, one concept that the page is about. Of course, sometimes you have two words that mean absolutely the same thing. If you are trying to optimize the same page for "certified … [Read more...] about How many search keywords can I target per page?
Find most searched keywords on google
I often am asked to explain search marketing to people with no digital marketing background, and it helps to have some shortcuts. I've found over the years, that an especially helpful kind of shortcut is to categorize a particular kind of technique in terms that veteran non-digital marketers understand, because once you do that, they bring all sorts of knowledge to a subject that they thought they knew nothing about. One of my favorites is to explain how search keywords are market segments. If you know search marketing, this might not strike you as the first way you'd explain keywords to the unversed. I mean, isn't it better to explain that keywords are the things that get typed into the search box, and that Google shows pages and ads in response to the ones that were typed, and that you need to know which keywords that your customers are using so that your marketing message will be seen? Image via Wikipedia Well, yes. You should explain those things. But after you do, you have … [Read more...] about Search keywords are market segments
share tweet share pin it e-mail share The annual average for 2014: Google has enriched 80% of all keyword queries with additional integrations of the Universal Search. Once again, we have analyzed the precise developments according to absolute and relative growth for Videos, Images, News, Maps and Shopping this year, which we present in a new white paper that is free to download. Why this matters? It’s important to know what’s going on with Universal Search, because the more real estate you own on the search results page, the more traffic you can drive to your website. There is a huge number of Universal Search elements that are implemented by Google in the search results. This enrichment of SERPs is also called “Blended Search” – or “Blended Ranks,” referring to the position for the integrations on the results page. Download Universal Search Study Universal Search throughout 2014 For this analysis … [Read more...] about Universal Search 2015: Google on the rise
According to Google, an estimated 73 percent of all online activity is related to local searches. Customers turn to local search to learn about the businesses available in their area and evaluate what companies they would like to patronize. For businesses who want to take advantage of the opportunities presented by these searchers, optimizing your Google local listing is an excellent way to get started. These listings are featured prominently in local SERPs on the popular search engine and are perfect for attracting attention and bringing in new customers. 1. Fill Out Applicable Information An estimated 1 in 3 customers will do a local search on a smartphone before visiting a store. These customers are often looking for valuable, practical information such as the address of the business and the hours they are open. For your listing to be effective, you need to make sure that you fill in the information completely. Not only will a thoroughly filled-in listing help to answer the … [Read more...] about 4 Steps to Optimizing Local Search With Google
When is personalized search not personalized search? A recently discovered shift on how Google may alter your search results based on what you — and others in aggregate — previously have searched for may have you wondering how to answer that question. To understand the latest development, I think it’s helpful to go back and review the “flavors” of personal search that Google has, flavors that often all get mixed together. Let’s dive in. Personalization Based On Geography Google has long had personalized search, where various factors are used to provide results tailored to the individual. In fact, Google really hasn’t had “normal” results for years, since for over a decade, it has personalized based on geographic location. These days, it’s gone well past being country-based and works to the city level. What someone sees in one city can be radically different than someone in another. For example, here’s what I get for a … [Read more...] about Of “Magic Keywords” & Flavors Of Personalized Search At Google