Of course, sometimes you have two words that mean absolutely the same thing. If you are trying to optimize the same page for "certified public accountant" and "CPA" then I have no issue with that--essentially they are the same word. I might also be talked into sharing landing pages between "sofa" and "couch" if you really think there is no distinction in the searchers. Obviously doing so saves time. … [Read more...] about How many search keywords can I target per page?
Find most searched keywords on google
Well, yes. You should explain those things. But after you do, you have only enlightened the neophyte a tiny amount.But when I explain to them that search keywords are their primary means of market segmentation for search marketing, they bring a enormous amount of knowledge to the party. Because marketers know what market segments are. And they know what to do with them. … [Read more...] about Search keywords are market segments
There is a rapid upward trend, above all when it comes to the Product Listing Ads. Even though videos were able to maintain their pole position, the share of keywords with at least one video integration fell over the course of the year to 55 percent. However, the ‘market share’ of the Google subsidiary YouTube did rise. Eight out of ten videos came from YouTube – meaning, platforms that compete picked the short straw. … [Read more...] about Universal Search 2015: Google on the rise
4. Leverage Your Company Website Your website URL should be included in your Google+ local listing. Google will use information from the website to improve the search listings that appear on its page. This means your website needs to be easily read by search engines. Include a well-developed About Us page and Home Page that include keywords, the business address and quality content. The addition of rich media content, such as an embedded map that shows the business location also provides tremendous value. … [Read more...] about 4 Steps to Optimizing Local Search With Google
Personalization Based On Social Connections You can also see above that I also get a list of images that are related to Windows Phone that have been shared by people I’m connected to on Google+. Adding this new content means something has to go — on the left, those three arrows pointing down show that those listings all have been dropped from the top half of the page (and some out of the first page of results entirely). … [Read more...] about Of “Magic Keywords” & Flavors Of Personalized Search At Google