share tweet share pin it e-mail share What does it actually mean when we say that Google uses Machine Learning algorithms? In our latest Unwrapping the Secrets of SEO, guest contributor Olaf Kopp explains what exactly this refers to and where neural networks are applied in Google Search. Webmasters and SEOs take heed: you’re key to helping provide Google’s algorithms with training data. This article is the last in my series on Machine Learning. The previous Unwrapping posts can be found here: Part 1: How Google Interprets Search Queries Part 2: It’s All Semantic For Google Search Part 3: How Does Google’s Knowledge Graph Work? Unwrapping the Secrets of SEO As discussed in the article, The Semantic Web (German), systems based on the innovations of Web 2.0, which make information identifiable, categorizable, measurable and sortable according to context, are the only way to get on top of the flood of information and … [Read more...] about Machine Learning’s Role in Google Search
Find s algorithm machine learning
Google’s rollout of artificial intelligence has many in the search engine optimization (SEO) industry dumbfounded. Optimization tactics that have worked for years are quickly becoming obsolete or changing. Why is that? And is it possible to find a predictable optimization equation like in the old days? Here’s the inside scoop. The old days of Google Google’s pre-machine-learning search engine operated monolithically. That is to say, when changes came, they came wholesale. Large and abrupt movements, sometimes tectonic, were commonplace in the past. What applied to one industry/search engine result applied to all results. This was not to say that every web page was affected by every algorithmic change. Each algorithm affected a specific type of web page. Moz’s algorithm change history page details the long history of Google’s algorithm updates and what types of sites and pages were impacted. The SEO industry began with people deciphering these algorithm … [Read more...] about Can we machine-learn Google’s machine-learning algorithm?
Video marketing is being revolutionized by fast data, machine learning, and artificial intelligence. The dawn of data-driven video is upon us. Video takes the lion’s share of marketing spend and fast-growing mobile video is surpassing all other marketing methods. Video industry leaders who embrace these advanced technologies will establish a formidable competitive advantage. Understanding behavior and content consumption is key in optimizing mobile video. Brands have an insatiable appetite for consumer engagement, as evident in brands’ adoption of video, report YouTube, Facebook and InMobi. The industry is moving away from the video interruption ad model and premium video is taking a key spot. A major battle is brewing between video networks, publishers, and content creators. Those who have intelligent data will win the video marketing revolution. With few exceptions, old school person-to-person media buying is fading fast. Machine learning is being used to ensure the … [Read more...] about The Video Machine Learning Armageddon
We’ve all heard the terms “machine learning” and “learning algorithms”, but how much do you really understand about them? Do you understand what they’re capable of learning and how they go about it? If not, it’ll be helpful to any SEO or content writer to understand… because they’re the ones that’ll be doing a lot of the teaching. First, it’s important to remember that an algorithm is simply a mathematical process. Don’t expect to see true artificial intelligence emerge anytime soon. However, a mathematical algorithm can detect patterns and those patterns can be analyzed for probabilities. That, you’ve been seeing online for some time. Think patterns. Types of Machine Learning Processes Depending upon what the programmer is focusing upon, different approaches can be taken. Even in search, there can be different focuses. The most common approaches are statistical reasoning and inductive reasoning. (Before … [Read more...] about Machine Learning Basics for Better Content & SEO Results
Digital (and in our case search and content) data holds the keys to marketing success. It contains the critical patterns on consumer intent and behavior, preferences, and content/topics that brands need to provide customers with that critically personal, one-to-one experience that people today want to see. The problem, however, is that the human brain is only capable of processing 1m gigabytes of memory. In other words, the amount of information available far exceeds the processing ability of humans. The term ‘Big data’- although often overused and misunderstood – is the science that drives the art of content marketing creation and engagement. However, it can only solve the critical questions of the modern marketer if people can learn how to use it. In 2017, the key to effective content marketing – that attracts, resonates and converts – is incorporating machine learning and automation into the production process. The role of machine learning As we head … [Read more...] about 2017: The Year of Machine Learning, Intelligent Content and Experiences