First alerts

Google is undoubtedly the biggest brand in the world. It has become a household name now and we cannot imagine our lives if Google didn’t exist. Whenever we have to look for anything anywhere, the first thing we do is we search for it on Google, be it movies or tech. it is the best search engine out there. Google has many sub-products and branches amongst which the most widely used one is Android. We all are a fan of Android devices because of the ease that it provides to its customers. One of the best innovation in Android is Google Alerts. It is a hidden treasure of Google that alerts the user about any new thing happening on the internet. Depending on your recent searches over Google, it analysis your preferences and then sends you notifications and emails if anything new regarding those things has happened on the internet. It is a very simple tool to be updated about your interests without actually paying focus to it. Amongst the many fields in which Google Alerts help, the … [Read more...] about Why every Marketer should be using Google Alerts

Many exciting AdWords scripts have been shared on this site over the past couple of years, from scripts that enable hourly dayparting to ones that update bids based on the weather using machine learning and Google’s Prediction API. I’ve had fun writing some complex scripts like these myself (mine handle bid management and connect inventory with AdWords), but it’s usually my more mundane scripts that get the most response, because let’s face it, more of us are interested in automating the basics and getting those right before we can even afford to spend brain cycles on the more cutting-edge stuff that gets engineers excited. Case in point: Last month, I shared a script for handling the basic account management task of updating budgets every day to ensure the full allotted amount is spent every month. That script got a great response, so I thought I’d share another automation for one of the more routine tasks all account managers do: detecting anomalies … [Read more...] about A script for getting granular AdWords account anomaly alerts

Ugh, email. For years, we’ve tried to get rid of it, but it remains the communication tool of choice, with more than 205 billion emails a day sent in 2015. It’s not going away, but at least at the companies where I’ve worked, many of the alerting and monitoring emails have been replaced with Slack notifications. One of the best parts of Slack is the huge number of apps and integrations that allow you to run commands and push notifications into the system. Alerts that would normally clutter your inbox are now pushed to the team so that everyone can see and respond if needed. AdWords alerting pushed to Slack One of the useful features of AdWords scripts is alerting you when something is going wrong in your account. For example, longtime AdWords script advocate Frederick Vallaeys recently wrote a script to notify you if your account has stopped receiving impressions — extremely handy, until the person it is sending an email to is out on vacation. In this post, … [Read more...] about Send AdWords alerts directly to Slack with this AdWords script library

The Age of Information is undergoing a radical transition, from making data accessible to having relevant information presented to us when it matters. Getting notified of your parking location the minute you step off a plane. Getting an alert containing a list of items while walking through the front door of the grocery store. Modern technology has made this all possible. Enterprise-level SEO platforms like BrightEdge and SearchMetrics are making it easy to automate everyday reporting. They’re also getting very granular in their ability to alert users to any information of interest. Fortunately, for those short on cash or just getting started, Google Analytics has many of the same features. In an attempt to give insight into the possibilities, this article will cover how to create a Custom Segment and an Alert to send an email or text message if your Organic sessions decrease more than 50% compared to the same day the previous week. If you already have segments created, skip … [Read more...] about Proactive Alerts For SEO Reporting Using Google Analytics

Luxembourg-based Talkwalker is a social media monitoring company that has now released its own keyword-based alerts resource. The free service utilizes Google’s Web, news, and blog databases and delivers alerts by email or RSS. So, are Talkwalker Alerts the Google Alerts replacement many are looking for? I spent a few hours running several alerts and at this point I’m both optimistic and even impressed. A few initial impressions follow. Interface & Registration The look, feel, and features of Talkwalker Alerts are nearly identical to Google’s alerts service. Keyword alerts are available for “everything,” news, blogs, and/or discussions. They can be delivered “as it happens” or “once a day.” You can also limit by language and how many results are received: Simply enter your email and you’re done. The alert management page also appears nearly identical to Google Alerts. Here you can modify an alert query, grab the RSS URL, … [Read more...] about Need A Google Alerts Replacement? Meet Talkwalker