It is important to have a plan before you start to optimize your web pages and links. Getting high rankings on search engines can be very difficult and it’s not enough to get traffic to your website. Search engine optimization is not about getting high rankings. It’s also not about getting as many visitors as possible. Search engine optimization is about getting clicks from the right people. Do not waste your time with untargeted traffic In the early days of the Internet, many people participated in traffic exchange programs: you joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days. Unfortunately, these ‘visitors’ did not buy something on your website because they weren’t interested in your site. Traffic exchange programs still exist, but most website owners have understood that these programs are pointless. However, a lot of business owners still … [Read more...] about What search engine optimization is all about (hint: it’s not what you might think)
First search engine
Links were the first major “Off-The-Page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy. Despite the chatter around other signals, links remain the most important external signal for search rankings. But as you’ll find, some links are more valuable than others. Lq: Link Quality If you were sick, which would you trust more? The advice from five doctors or from fifty random people who offered their advice as you walked down the street? Unless you’ve had a really bad experience with doctors, you’d probably trust the advice from the doctors. Even though you’re getting fewer opinions, you’re getting those opinions from experts. The quality of their opinions carries more weight. It works the same way with search engines. They’ll count all the links … [Read more...] about Link Building & Ranking In Search Engines
Newssift, a semantic business news search engine created by The Financial Times, has launched in beta tonight. Currently indexing thousands of news sources worldwide, and with millions of articles in its database, Newssift aims to bring context and meaning that its creators say is missing from traditional keyword-based business news search engines. “We want to put an angel on the shoulders of the business person,” says Newssift CEO Robin Johnson. We took Newssift for a pre-launch spin, and the search engine does offer a compelling experience as a business research tool. The screenshot below shows Newssift’s results on a search for “Internet advertising.” Scroll down for an explanation of what you see. Users can refine queries across multiple search options, such as Topic, Organization, Place, Person, and Theme/Keyword (see the gray area at top). Below the suggestions, Newssift’s search results include additional context, such as the ability to … [Read more...] about Financial Times Launches Newssift, A Business News Search Engine
That didn’t take long. In my coverage today about the new Google “Search Plus Your World” feature, I detailed how part of it gave hefty ammunition to claims that Google is abusing its dominant position in search. The anti-trust charges have now already started. Here’s the short story why. Imagine, Sending People To Other Stores! One of my favorite movies is “Miracle On 34th Street.” The original, not the remake, by the way. For those not familiar, Kris Kringle — the real Santa Claus — gets hired to play the Macy’s Santa Claus. He nearly gets fired when it’s discovered that he’s sending people away to other stores rather than Macy’s, if other stores have the right gift for a child or a better price. But then Macy’s realizes the shoppers love its store even more for the “send away” policy. One woman in particular says: Listen. I want to congratulate you and Macy’s on this wonderful new stunt … [Read more...] about Search Engines Should Be Like Santa From “Miracle On 34th Street”
I shouldn’t — but I couldn’t resist doing a quick poke at Facebook’spronouncementthat it is the "most used people search engine on the web." Really? Accordingto? Facebook gives some stats that perhaps back up this claim, but only if youconsider Facebook a people search engine. I don’t. Not yet. It’s hard for me to consider something a people searchengine when, untillast September, it didn’t allow most people to actually register with it. Ofcourse, I don’t need comScore’slatest statsto tell me Facebook is taking off since then. The drip-drip-drip of peopleasking to be my friend since I joined up a few weeks ago lets me know it isgaining ground. It is a drip-drip, however, not a firehose blast. I’d wager most people Iactually know personally are not on it. Curious, I just searched for threecollege friends. None of them are there. I’m not surprised, since I was incollege so long ago we didn’t have email addresses … [Read more...] about Facebook One Of The Top Search Engines? I Dunno About That!