From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score… there was a lot going on with the Big G this year. Let's take a look back at the issues and announcements that scored the most social engagement across the board. (Catch up with all of our Search Engine Land Year In Review stories, while you're at it!) … [Read more...] about Search Engine Land’s most engaging stories of 2016: A whole lotta Google
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As technology improves and automation becomes the norm, columnists also made the case for the value of manual link building this year. Link building expert Eric Ward’s piece on why manual link building will never be obsolete was one of the top Link Week columns of 2015, and Andrew Dennis’ response to this piece, which discussed why link building will never be replaced by content marketing, also made it onto the list. … [Read more...] about Search Engine Land’s 10 Top Link Week Columns Of 2015
Jessica Thompson is Associate Features Editor at Marketing Land and Search Engine Land. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course of her career, including web designer, copywriter, editor, SEO consultant, online marketing specialist and marketing manager. Most recently, she worked at Advance Digital, where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news websites, including NJ.com. … [Read more...] about Search Engine Land’s Top 10 Local Search Columns Of 2015
Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Introducing The New Search Engine Land!