For many search marketers, SEO Book is a legend. Founded by (another legend) Aaron Wall in 2003, SEO Book now includes Aaron’s wife Giovanna Villanueva, Peter Da Vanzo, and Eric Covino. Membership works out to around $10 a day ($300 a month) and includes over 100 custom training modules, a private forum, exclusive members-only tools, and much more. There are also free tools available including the ubiquitous SEO for Firefox. If you click on the SEO Tools link on the topnav, you’ll see a list of both free and paid tools. However, other pages on the site did lead me to a few other tools not specifically listed there, so I’ll do my best to give you a comprehensive list of what’s out there with regards to link building tools, since that’s the focus of this review. Listed on the nav bar, we have the following tools that I have reviewed for link building purposes: Other particularly interesting public link tools I found through digging on the site include: … [Read more...] about Link Building Tool Review: SEO Book
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One of the great things about PPC advertising is its immediacy. You can start running ads right now and see almost instantaneous results; whether good, bad or just ok. But, the trap that we don't want to fall into when running our accounts is limiting our thinking just to what can be gained right now. The fact is, PPC is a great way to help build all areas of your online business long-term. And with the continuous expansion of features and avenues being offered in this channel today, the possibilities continue to grow.But for this series of posts, I want to focus on keyword advertising. I want to take you through a theoretical progression of how solid PPC search campaigns are started, developed and used to build a foundation for the long-term growth of your brand and website. Build Your Net When first starting your keyword advertising, you probably have some sort of idea about what your main keyword themes will be. For our fishing … [Read more...] about PPC for a Day or For a Lifetime?
Link building with content is more than “create good content and they will come.” It rarely works without a bit of human promotion. A common rule of thumb for link building: “the harder a link is to obtain, the more valuable it will be.” If you have created great content and published it only to watch it float in a sea of noise, you may have skipped the crucial step – outreach. You may need to market your new content. Plenty of writers write great content, so don’t wait for yours to reach the top organically. Push it to the front of the crowd. Be a marketer. Performing Outreach Outreach is one of the original SEO tactics. Find a site you want a link from, scour their webpage for an email address or contact form, and ask for a link. Eventually you start to master the language that wins more links. You find your style and your highest converting carrots. In the early days, the savvier SEOs kept a spreadsheet of information and dates of each action so … [Read more...] about Link Building Through Outreach and Content Refreshing
As a small business owner, the web holds a lot of challenges that, if navigated successfully, may yield some treasures. But there are some waves on the horizon, and uncharted waters ahead for many who would pursue those riches. A secret for those of you who are starting out with a fresh website, and something to learn about the storms ahead. There are fundamentals about conducting business online that will be helpful for you to learn, and there are a few best practices that have been well documented in some places. But a constant on the Web is that there’s always something new, always something that even the most experienced business folks and online marketers alike all face together for the first time. Let’s take a look at some of those cresting waves approaching from the distance. Exploring the mobile web The web provides some big opportunities, but the mobile web may provide even more. For a small business owner, making your goods and services available to people over … [Read more...] about A Smooth Sea Never Made A Skilled Mariner
As a link builder and content publicist, I rarely see a link building challenge that cannot be overcome. Today there are many unique and legitimate ways to attract and generate links that didn’t exist ten years ago. There are different styles and approaches to link building, all of which can be effective. And there is no single approach that will be 100% effective, 100% of the time. Link building is more exciting than ever, and this November, as I enter my 15th year in this field, I can say with certainty that link building is as much art as it has become science, and sometimes the science gets in the way. That said, while this may sound like heresy, there are times when the link building solution for a site is to simply give up. There are some types of content for which no amount of trying will help, no amount of link bait will matter, and no amount of money can fix things. I had such a scenario come up this past week. Without giving names and URLs, here’s what happened. I … [Read more...] about When Link Building Is Pointless