Mistakes happen to even the best of us – we know first-hand from the helpful comments informing us whenever there’s grammatical error. But, that’s just human nature. And we all make mistakes. However, you can at least make the effort to be as flawless as possible. Especially when it comes to social media. Whether you’re using social media as a way to keep in touch with friends and family or as a marketing tool, you’re likely well aware of how powerful social media channels have become. When used correctly and mistake-free, you can successfully promote yourself, brand, or product. If you have a major hiccup, you can harm your reputation, both personally and professionally, for years. After all, even if you delete that angry rant you posted on Facebook, someone saw it. Someone might have even saved it. Regardless, that one mistake won’t be going away anytime soon. For example, take the following 10 mistakes. We’ve all fell victim to them at one … [Read more...] about 10 Mistakes We’ve All Made on Social Media (And How To Fix Them)
Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a strategy is like trying to drive a car without a steering wheel – you will get nowhere fast. If you’re not sure who you’re creating content for and what they need to get from it, then you’re definitely suffering from this content marketing disease. The Cure: Fix it by thinking up front about: — who your main customers are — what their goals are when they read your content — how the content can position your brand, company and services in the marketplace. Figure this out and you will know what your message is and where to best publish content for improved awareness, leads and sales. Symptom 2: No Involvement from the Corner Office Your strategy must include buy-in from the highest levels in the … [Read more...] about How to Cure 9 Major Content Marketing Problems
As a marketer, you’ve likely attempted to use emails for various marketing objectives. And for good reason: time and again, email marketing is consistently cited as the most effective form of online marketing in driving conversion. Moreover, it’s relatively easy and quick to execute. You can’t miss! Oh, but you can. As many as 84% of all emails are labeled as spam, or just as detrimentally, deleted. Not all emails achieve the result they set out to, and too often, it’s because of easily avoidable mistakes that are far too common. Now, the first step in evaluating where your efforts may have fallen short, simply check MailChimp’s handy benchmark report to see where you are within your industry. For example, a 17% open rate could spell disaster if you’re in the non-profit sector, be considered average in the gambling industry, and well above average if you’re in the business of sending e-coupons. Generally, email open rates are great indicators … [Read more...] about 9 Ways to Fix Your Email Marketing Strategy
And the shot glass is already full of adverts, a bunch of maps, a broadsheet newspaper, a lengthy opinion piece about Taylor Swift and an Argos catalogue. And oh look, now you’ve got milk all over the kitchen counter, but everyone’s just ignoring it as they’re too busy looking into the shot glass because all the information they need is right there. So what can you do, apart from fetching a mop and bucket, stop wasting so much milk and learning to unpack bizarre opening metaphors? Well it may surprise you to learn that many website owners are still struggling with basic SEO techniques. These are the technical, on-page habits that are easily addressable and take very little time to action, but can make a heck of a difference to your overall search ranking. Excelling at these basic SEO skills can therefore put you ahead of the competition. But which of the on-page techniques are still not being implemented correctly and what can you learn from this? SEMrush has … [Read more...] about What are the most common on-page SEO issues and how to fix them?
Digital marketers are under tremendous pressure at the moment to produce results with their marketing budgets. Gone are the days where a business just threw money at something and no care about the result. Instead we are in a world where every campaign needs evaluating to understand how it is performed against other marketing channels. The first part of this article will help you understand how ROI is calculated. Then the second part looks at how to predict traffic. The final part will bring everything together to understand how predict what ROI will be achieved as a result of implementing an SEO fix. What Is ROI and How To Calculate It ROI is a metric used to measure how much was gained vs what effort was put in. It’s a metric that highlights which campaigns have performed best. Marketing & Digital Marketing managers want to be about to know if they spend X, then how much are they going to get in return 2X, 3X. The formula for ROI is simple: ROI = (Increase from Campaign … [Read more...] about How to predict ROI for SEO fixes