There are a lot of little things that can junk up your code, but, for the most part, the search engines don't really care. It doesn't matter to them if your HTML validates or if you keep your code "clean" or not. When it comes to analyzing your pages for search engine rankings, none of that really matters a whole lot. But when it does matter, it matters a whole lot. Here are some typical coding issues that can screw up your on-page optimization processes: Errors that prevent search engines from properly spidering your pages An extremely high code to content ratio Placement of content within the code structure Over-burdensome code creating longer-than-usual download time These are pretty much simplifications of the complexities of how the search engine algorithms work, but this will help us better understand the problems that arise from junking up your code. Let's look at each of these individually. I'm a huge proponent of using proper HTML markup and validating your code. No, … [Read more...] about How to Fix the Bloated Code that is Jacking Up Your SEO
Fix the problem
Last month, I discussed the prevailing problem of small business owners whose contact details appear inconsistently across multiple local directories and search sites. When a barbershop can’t be found at the address that appears on Google because the owner changed locations and forgot to update his online profile(s), everybody loses – from the business owner to the search engines and most of all, the frustrated consumer who ends up at the wrong address. In this post, I will describe a few of the available solutions to this problem. As with most marketing tasks, a business owner can either do it herself or outsource it to someone else. Doing it yourself is pretty straightforward: just access the easy-to-use dashboards on the relevant local search sites and directories and update your details there. Check out Google’s user-friendly LBC interface below: Sounds pretty simple, right? It is, just make sure you don’t forget to claim and update your profile on Yahoo, … [Read more...] about The Problem Of Inconsistent SMB Contact Details – Part II
Google told Barry Schwartz about the update: “this update incorporates some new signals that help differentiate between higher- and lower-quality sites. As a result, some sites are ranking higher after this most recent update”. So what is the formula for Panda success? It starts with understanding what the underlying causes are. Restating Google’s Goals I view Google (and Bing) as having two major objectives with their search results: Find the fastest possible answer to the searcher’s question. It is important to internalize this. Can the user see what they want in a sub-second scan of your page? Or at the very least, can they tell that they will be able to get what they want, even if it requires a bit more effort, in less than a second? Consider this a working definition of a quality page. Sites with the highest level of engagement. Put very simply, this equates to a site that can be trusted. Search engines like sites they can trust. Why? Because they are … [Read more...] about Yet More Tips For Diagnosing & Fixing Panda Problems
With an increasing amount video content being watched by the modern-day consumer, video advertising has become a very popular marketing medium over the past few years. In a self-report issued this year, YouTube has more than 1 billion users watching hundreds of millions of hours of video every single day. It’s no great surprise then that YouTube is the most popular place to leverage video advertising. According to research published by CMO.com, people are 27 times more likely to click-through a video ad than a standard display banner. If you know anything from the generally dismal click-through rate of display advertising, that’s a number surely to increase your marketing heart rate. YouTube ad campaigns are primarily managed through your AdWords dashboard where you have lots of different targeting options available. I want to show you an experience AdVenture Media (my company) had while promoting our Udemy course with a YouTube ad campaign and show you that while there … [Read more...] about What’s The Problem with YouTube Ad Keyword Targeting?
Facebook announced another glitch with its metrics and marketers start wondering whether they can really trust the social network’s measuring methods. It’s the third time in the last three months that Facebook reports a problem with its metrics and this has affected its credibility among marketers and publishers. As the most popular social platform the expectations are high and Facebook’s ambitious plans that keep growing year by year bring out bigger challenges. As marketers and publishers invest more time (and money) on it, they are expecting a Return On Investment for their efforts. Thus, they weren’t happy when they found out a problem in accuracy that occurred several times. Case #1 – September 2016 The first case was revealed in September when Facebook admitted that there was a miscalculation in the average viewing time for video ads the past two years. This led to an artificial inflation in the video views This led to an artificial inflation of the … [Read more...] about The problem with Facebook’s miscalculated metrics