The same goes for today. If you’ve done a solid job optimizing your site, claimed your Google My Business profile, built accurate citations, garnered some reviews and earned yourself some good links, then well done! But if you stop now, you’ll slip back; certain factors may lose impact, and your competitors are hungry for your customers. … [Read more...] about Using The Past To Predict The Future For Local Search
Fixed odds predictions today
Getting back to Chrome, it shows how Google does indeed contemplate what products should be pursued and launched at a high level. It suggests that those who worry about Google’s ambitions coming at them in a directed fashion should indeed be wary. But I also remain convinced that many of the directions that Google has gone — expansions into areas that are also seen as strategic moves — still come more out of the hive mind being at work. I think that’s important for any Google watcher, because otherwise it’s easy to misinterpret some of the company’s moves. … [Read more...] about The Google Hive Mind
Giving a straight and correct answer is extremely important, since you will likely have all sorts of devices in 2020 that will have a much smaller screen space than the devices we’re currently using to access the internet. Same goes for answers that might be given verbally by a Star Trek-like computer integrated in your 2020 home. People don’t want to think or even have to click — they want an answer to their question — the faster, the better! Same goes for products or any other vertical topic. … [Read more...] about Expert Insights On The Future Of SEO, Part 2
“Google Now” Moving Well Beyond Search, Becoming Mobile Assistant Almost exactly three years ago then Google employee Marissa Mayer described “the perfect search engine” in an interview with IDG News. She said it would be one “that could understand speech, questions, phrases, what entities you’re talking about, concepts. It would be able to search all of the world’s information, [find] different ideas and concepts, […] … [Read more...] about The Day In Search, November 5, 2012
At Netconcepts, we have started down this road of accountable marketing. The way we “cracked the code” of pay-for-performance was by developing a scalable, automated natural search technology solution (GravityStream) and pricing it on a cost-per-click basis. Nonetheless, we still have flat-fee pricing for our SEO audits and monthly retainers for our ongoing SEO consulting, just like everyone else. Whether you’re client side or agency side, the Holy Grail is a pricing model based on the value delivered. It’s a win-win for both sides: for the vendor there is upside potential when they over-deliver (although ceilings or caps on that upside potential quickly evaporate much of the incentive), for the client much of the risk has been removed (i.e. only pay for actual clicks or other actions). … [Read more...] about Can The SEO Industry Switch To A Pay-for-Performance Pricing Model?