Flagstaff houses

Hiring decisions are always tough. Making hiring decisions about SEOs are especially challenging. Deciding between an in-house SEO and an agency is tougher still. There are a long list of pros and cons on either side of this debate. In the end, you have to do what best meets your needs and achieves your goals. Here are a several reasons to consider one perspective — not hiring an in-house SEO. What is an In-House SEO? According to DigitalMarketing-Glossary, “In-house SEO refers commonly to SEO operations which are achieved within a company by a dedicated team or specialist. In-house SEO may also refer to the employee in charge of internal SEO.” It’s an endless and sometimes silly debate. The fact is, you can have an in-house SEO and an SEO agency. It’s not always an either/or issue. If you’re trying to make the decision for your business, here are some things to keep in mind. 1. An In-House SEO Might be Too Expensive According to Indeed.com, the … [Read more...] about Why You Might Never Want to Hire an In-House SEO

In-house SEO teams and individuals are in a unique position – they’re able to focus on a single industry and company, whereas SEO agencies and freelancers face the task of executing campaigns for multiple clients in a variety of industries. If you’re an in-house SEO professional, you’re probably already being bombarded with questions and demands for solutions to problems. But what tactics do you have at your disposal? What tools are in your toolbox? This article presents the top 10 tactics for in-house SEO professionals; basically, what I would do if I was an in-house SEO manager. #1: Analyze Existing Top Keywords, and Begin Tracking their Rankings The first project of any new SEO campaign should be thorough keyword research and analysis. The goal is to identify what keywords for which you want to rank at the top of search engine results pages, find out what your current rankings for each of them are, and track their rankings over time to gain insight as to … [Read more...] about The Ultimate Tactical 10-Step Guide for In-House SEO Professionals

Does the name Bryan Seely ring a bell? He’s the guy last year who managed to create fake listings for the US Secret Service and the FBI in Google Maps that some people fell for. Seely did it to demonstrate a weakness with Google Maps, one that still exists and allowed him to recently make another fake listing — this time putting Edward Snowden in the White House. Google Maps Shows Edward Snowden In The White House is our Marketing Land story from yesterday that explains how the listing for “Edward’s Snow Den” was shown by Google Maps to exist within the White House, complete with Google verification. Tonight, Seely got in touch to explain how he did it. Seely claims to have done it, and he’s going to forward proof my way. But after our phone conversation, I have little doubt it was his work. It was a demonstration, he explained, that he put together for a Tedx Kirkland talk he gave last week. The FBI & Secret Service Fake Listings The video of … [Read more...] about How A Long-Standing Google Maps Loophole Let This Man Put Edward Snowden In The White House

Doctors and nurses are similar to air, in that they’re vital, and you don’t miss them until you need them. If you’re in the pharma industry or manage a medical supply store that offers medical equipment to professionals (scrubs/uniforms, shoes, stethoscopes, otoscopes, blood pressure cuffs, pulse oximeters and so on), medical professionals are the air you breathe and your organization’s lifeblood. Facebook offers a number of options to target healthcare professionals, from RNs to specialized nurses and surgeons, hospital administrators and beyond. In this week’s edition of the Psychographic Targeting Hot House, Lea Scudamore, Production Manager at aimClear, prescribes six targeting tactics to reach these compassionate audiences: from medical professionals on the front lines in the fight against breast cancer to hospital administrators seeking the latest screening equipment within their hospital’s budget. As October is Breast Cancer Awareness Month, … [Read more...] about Medical Professional Targeting Diagnosis: Psychographic Hot House

A powerful factor affecting communities across the world is the work of non-profit organizations. The services they provide can be a vital source of support in their communities. However, most non-profit professionals will tell you that one of the largest struggles is getting their message in front of people willing to support services with actual money. In this week’s Psychographic Targeting Hot House, aimClear Social Account Manager Chris Davis shows how non-profits can combine location, income, and interest targeting to get their message in front of the right people and increase the donation base. For our use case this week, we’ll be looking at how the Human Development Center (HDC), a local mental health non-profit, can advertise to potential donors in the community for its annual fundraising gala. The starting point for any community-based non-profit looking to advertise is to start with people who live in the area served by the non-profit. We’ve noticed donors … [Read more...] about Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House