Some advertisers mine their SEO search queries for PPC keywords (and vice-versa), and some advertisers define rules for their automated tools that automatically add keywords based on performance (e.g.: for every broad match keyword with more than 100 clicks in a month, add a phrase match for the same keyword), or remove keywords based on lack of traffic (e.g.: remove keywords that have zero impressions after 3 months of eligibility). There are many components to managing Keywords and Negatives. … [Read more...] about A Rules-Based Keyword Generation Approach For PPC
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Identify Negative Keywords Creating your keyword list is important, and identifying negative keywords for your campaigns is important as well. A negative keyword is anything that does not relate to your site’s content or ad content, therefore you would not want it to trigger your ad in a related search. If your business is a coffee shop, and you use the keyword “java,” you should add any keywords that have to do with Java programming to your negative keyword list. We don’t want ads for a coffee shop triggering for Java data structures. … [Read more...] about Keyword Generation & Research Tips for PPC Campaigns
4. Not checking whether you should use singular or plural Always check if you should target the plural or the singular form of a specific keyword. Should you aim to rank for ‘ballet shoe’ or for ‘ballet shoes’? Do people search for ‘holiday home’ or ‘holiday homes’? While Google has become better at recognizing that the plural and singular versions of a word are the same, the search result pages and the number of results are often still different. Always check whether you should use singular or plural with Google Trends. Also, think about the intent of people searching for your keyword. Someone looking for the singular version of a keyword may be looking for information, while someone looking for the plural version could be looking to compare products and/or buy something. In any case, whether you should use a singular or a plural depends on your specific keyword, so give that some thought. … [Read more...] about 7 keyword research mistakes you should avoid • Yoast
So make sure you deliver! Think of synonyms for your keyword or keyphrase and use them to your advantage. Take a moment and try to come up with a few alternatives for your keyword. Think of things that are strongly related to your keyword. Enter these words in our SEO analysis and make sure to use those in your text. You’ll increase your chances to rank, and more importantly: your content will be more pleasant to read if you use synonyms and related keywords! … [Read more...] about Why you should use synonyms and related keywords
What is a keyword? Keyphrase versus long tail keywordlong tail keywords and that these are more specific than focus keywords. Most of the time – but not necessarily – they consist of more words. You might wonder what the difference is between long tail keywords and keyphrases? Keyphrases by definition exist of more than one word and they can be either general or specific. Long tail keywords may consist of more words, but they do not always. The main difference between the two is that keyphrases can be general or specific, e.g. [puppy training] or [puppy training for deaf dogs] whilst long tail keywords are always more specific [puppy training location in LA]. … [Read more...] about What is the difference between a keyword and a keyphrase?