1. Consistent Branded Citations I’ll cut to the chase on this. We (should) all know about the value of a consistent NAP (Name, Address and Phone number) across the web. The business name is the brand for most businesses, so ensuring that it is correct and consistent is obvious. But the branding opportunity in citations goes well beyond the NAP: … [Read more...] about How To Build A Local Brand Through Online Marketing
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Mosseri’s blog was fairly blunt about the effects these changes have had on public pages, saying that they may have seen their “reach, video watch time and referral traffic decrease”. Apparently, the impact has “varied from page to page, driven by factors including the type of content produced and how people interact with it. Pages that had been creating posts that people generally don’t react to or comment on could have seen the biggest decreases in distribution.” … [Read more...] about Facebook’s news feed changes: Friend or Foe?
A ‘friends and family’ feel has characterised the new feed in a bid to ensure Facebook’s services “aren’t just fun to use, but also good for people’s well being”. The changes have already affected all two billion Facebook users’ feeds and public content from businesses; brands and media have been featuring less prominently ever since. The announcement was featured in a blog post from Adam Mosseri (who heads the company’s News Feed) entitled “Bringing People Closer Together”. … [Read more...] about Facebook News Feed Changes: Friend or Foe?
1) Competitor’s Brand Authority Every competitor–yourself included–has a certain amount of brand authority built-in. Any competitor’s authority that exceeds yours is a formidable foe. Not only do you need to match their authority level, but you also need to exceed it. I liken this to two cars on a race track. However far ahead they are, you need to catch them before you can beat them. … [Read more...] about 3 Competitive Factors That Influence (or Hinder) Your Online Success
next week (Now posted: see Search 4.0: Putting Humans Back In Search). Next time, more on personalized and social search. Until then, here’s … [Read more...] about The Blended & Vertical Search Revolution