Many of these changes are related to increases in what we call “rich answers.” These changes primarily take two forms: increased frequency of rich answers and alterations in the positioning of rich answers. (Hint: They’re now largely showing above the first organic listing, rather than between listings 1 and 2.) Aside from rich answers, we’ve also seen changes to a couple of paid placements that have had similarly strong impacts on organic search performance for retailers, especially those with established brands that have brick-and-mortar locations. All of these changes suggest that Google is in the midst of a major mobile transition. Our aim here is to help show where Google has been, where it’s going and where we need to be. Rich Answers Stone Temple Consulting recently released a study showing a significant increase of rich answers in Google search results pages (SERPs) between December 2014 and July 2015. During that period, the study found an … [Read more...] about Google’s Year Of Change Hits Mobile Retail
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Digital marketing conferences are held all over the world, from Los Angeles to Beijing and everywhere in between. Thousands of SEOs, SEMs, content marketers, social media strategists and business owners attend marketing events for the whirlwind of information, education and networking. Where else but a digital marketing conference can you learn from the likes of Gary Illyes, Purna Virji, Rand Fishkin, Larry Kim and Bruce Clay all in a single day? We’ve updated our Digital Marketing Conference Calendar for 2018 with more than 250 events worldwide so you can start planning your year ahead. (Click here to skip straight ahead to the full calendar.) We’ve organized this massive list — 250+ digital marketing conferences! — in three ways. You can view events by regional location, by topic focus, or by month on a calendar that can also be downloaded. Whether you’re looking for an in-person networking opportunity that’s close to home or willing to travel … [Read more...] about Digital Marketing Conference Calendar 2018: 250+ Events Across the Globe, Updated
We’ve all been through it: inheriting a PPC account that someone else has managed. And we’ve all had that “WTF” moment after looking under the hood, when we’re baffled by how the account even survived to this point. But you never truly know what drove the previous PPC manager to do what they did — were they being downright dirty, were they just inexperienced, or were they overwhelmed with so many other tasks that they got sloppy? It could be any one of those circumstances. And hey, it’s a small world, so the last thing you want to do when inheriting a PPC account is bash the previous agency or professional to your new client or boss. It certainly does take some restraint as you’re pulling apart the logic of an account that doesn’t seem to make any sense. My agency recently inherited an account with some major blunders, and it’s been haunting me as I try to figure out why they made the choices they did. I wanted to share with … [Read more...] about Downright Dirty, Inexperienced Or Overwhelmed?
During today’s earnings call, executive vice president and CFO Amy Hood said Microsoft saw broad based revenue growth from a geographic perspective, with its PC market and consumer revenue performing better than expected. General manager of investor relations Chris Suh agreed, specifying Microsoft’s total revenue was $700 million higher than expected. The company’s devices and consumer revenue sectors saw a 4 percent growth, reaching $7.46 billion, with Surface revenue climbing to $400 million and search advertising revenue growing 47 percent. According to the earnings report, Windows Pro revenue continued to climb for the second consecutive quarter, while Windows OEM revenue dropped 7 percent. Commercial revenue was up as well, reflecting a 10 percent increase to $11.2 billion. Microsoft says the collective growth for Lync, SharePoint and Exchange was in the double-digits, while its SQL Server Premium revenue increased by more than 30 percent. With … [Read more...] about Microsoft Reports
For this reason, regional professional groups provide an excellent service to the search marketing industry at large by providing affordable, local options to learn from and network with peers on a regular basis. In addition, many of these groups do offer their members discount codes for national and global conferences like SMX – Search Marketing Expo & Conference Series. We’re thrilled to have these local and regional associations helping Search Engine Land spread the word about recognizing exceptional efforts in search marketing via our new awards program (#TheLandys). In addition to lending promotional support for the Search Engine Land Awards, each of these professional search marketing associations have agreed to participate in judging the “Pay It Forward” category, which recognizes an individual or an agency for: volunteer hours (or steeply discounted consulting rates) for digital marketing expertise committed to helping a non-profit/charitable … [Read more...] about Regional Associations Lend Support To Search Engine Land Awards