That said, we’ve also seen a lot of instances where digesting website and blog content equates to a shredded wheat breakfast in the middle of the desert (we’re guessing, at least). This is especially true if non-target readers are checking it out, or if your topic doesn’t need to be drawn out over a massive draft! So, we can’t emphasize this enough: Not everyone wants to read those same-old top-ten lists or heavy blogs that read like a thesis. We never know every reader personally and never will, so embrace that fact and run with it! … [Read more...] about Struggling to Get More Leads? Write Great Content!
Fortnite content update 5 4
For example, as part of a recent editorial strategy for an Australian travel client, I found this 2013 BusinessInsider.com.au article ranking position two for the term ‘popular tourist attractions’. The average domain authority for competitors in the search results is high, so my recommendation is to collaborate with Business Insider to get the article updated by offering unique data and expert commentary. … [Read more...] about Content doesn’t have to be original to be effective
Then what? Well, that’s up to you! It’s high-time to start working on that post. The least you can do, is read it again critically to see if it is still factual, accurate and relevant. If so, and nothing has changed in your company, market or niche that could warrant an update process, just make some small changes and save the post — the notification will be gone. But in most cases, there’s a lot that can happen in six months and it will be a good idea to reevaluate your content and add, delete or rewrite parts of it. It’s also a good idea to come up with a strategy for your cornerstone content. … [Read more...] about The stale cornerstone content filter: keep your core content fresh!
Pages where the goal or audience aren’t clear. If you don’t even know who you wrote a page for and what you wanted to achieve with it, then how can you expect its content to do well?Pages that have been optimized for too many keywords. These pages run in circles. Also, pages that weren’t optimized for any keywords. These go nowhere at all!Pages that are hyper-optimized to the point where humans can barely read them. Oops! 2006 called, and it wants its keyword-stuffed pages back.Go and fill out the spreadsheet so you’re thoroughly clear on what role each page plays within your website, and how it performs. … [Read more...] about Content Optimization: Boost Traffic by Improving What You Already Have
Analyze the performance of your existing content. If certain topics or titles have worked well for you in the past, then similar posts are likely to work well for you in the future.Find the exact search terms that people are looking for when they visit your site. Snap up these keywords to create highly relevant content for your audience.Find out exactly where visitors are leaking out of your site. This means you can find content in need of an update that will get people to stick around longer.Discover the intent behind the keywords that bring users to your site. If they don’t correlate to your business goals, then create content focused on keywords that do.You may already be well-versed in using analytics for SEO purposes. Now, it’s time to explore how analytics can help you create next-level content for your site. … [Read more...] about 4 Ways to Use Google Analytics to Find Content Ideas