You worked hard for your organic audience on Facebook. But with Facebook’s latest algorithm change prioritizing ‘meaningful engagement’ over all else, you feel like the rug has been pulled out from under you. Is this the time to cut your losses and head back to MySpace? Hardly. With 2.23 billion monthly active Facebook users, there remains a huge available audience. They may feel tantalizingly beyond your fingertips without paid advertising, but with the right strategies, you can still maintain and increase your organic reach. Without question, the algorithm change is making it hard for Business Pages to get content seen. However, if you manage to make the algorithm work for you, there will be less competition and more opportunities as a result. An algorithm-friendly Facebook marketing strategy is required to ensure your content gets the screen time it needs going forward. Before you can start on your journey back from the social wilderness though, you will … [Read more...] about Organic Facebook Reach
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Wix.com is one of many website builders, along with others like SquareSpace, Weebly, IM Creator, and blogging platforms like Tumblr and WordPress.com. All of these businesses use some kind of back-end setup with a collection of plugins or a certain range of allowable custom code, which lets you create a website from scratch.The idea behind these services is fine. Allowing people to make their own websites without needing to learn how to develop them from scratch, and without the cost of their own hosting, is a good business model.The question is, is a Wix site usable for a real business? It all comes down to SEO. If the SEO hit from using Wix is so large that it becomes an insurmountable obstacle to growth, you obviously don’t want to use it. Let’s look at the details, shall we?A View From InsideIn order to write this article – since I’ve never grown a Wix site of my own – I’ve taken to looking at other blog posts written on the subject and analyzing … [Read more...] about Are Wix.com Websites Good or Bad for SEO?
Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It’s easy to understand why. For one, they want to protect a valued link source from getting flooded with link requests from the general link-seeking public. Secondly, there are some choice opportunities out there that would lose their value if the entire SEO community happened to learn about them. Another complication with discussing and sharing link building queries is that they’re often tailored towards the linkable and shareable assets of a particular organization. Further, two businesses within the same vertical may have widely different linkable assets, and therefore will need to seek different link targets, which requires different queries. Despite their link-protecting reticence and the complexity of communication, the 21 link builders I surveyed delivered a highly-valuable array of advanced link building queries. Thank you to all who participated! … [Read more...] about 21 Link Builders Share Advanced Link Building Queries
Earlier this week, Google made a significant change purportedly to better protect the search privacy of users. In reality, it specifically — and deliberately — left a gaping hole open to benefit its bottom line. If you pay-to-play, Google will share its search data with you. Google’s a big company that goes after revenue in a variety of ways some critics feel put users second. However, I’m struggling to think of other examples where Google has acted in such a crass, it’s all-about-the-revenue manner as it has this week. The best comparison I can think of is when Google decided to allow Chinese censorship. Yes, this is in the same league. It’s in that league because Google is a company that prides itself by doing right by the user. Yet in this case, it seems perfectly happy to sell out privacy, if you’re an advertiser. That’s assuming you believe that Caller ID-like information that’s being blocked (except for advertisers) is a … [Read more...] about Google Puts A Price On Privacy
Does the following scenario sound familiar? You go the extra mile for your customer, recruit her to sing your praises, write a striking case study and send it off to your email list to do its magic. Then you do a little dance…and you wait. And wait… Crickets. Case studies of customer success let you touch pain points and counter objections in story form, in a way that doesn’t feel too salesy. By reading how their peer overcame challenges and reached the place they’d like to reach themselves, prospects develop an emotional connection with your satisfied customer and, through them, with your company. Plus, once your case study is ready, you can use this one story across the funnel for maximum impact — from marketing copy to webinars to landing pages. According to Content Marketing Institute and MarketingProfs’ 2015 Benchmarks, Budgets, and Trends report, 77% of B2B and 35% of B2C marketers use case studies. And, nearly 60% of the B2B marketers who … [Read more...] about Creating a Case Study that Converts