We recently had a fantastic webinar that allowed guests to ask questions about blogging, WordPress, and SEO from three experts; let's learn about each of them. Shelly Fagin is a WordPress Dev, owns her own SEO consultancy business, is the President of SearchHou and is also a Community Manager for SEMrush. Casey Markee has been in SEO since about 1999, and his specialty is site auditing. "So what I do is take a site, tear it to shreds, try not to make the blogger cry too much and then we tell them what they're doing right, what they're doing wrong and what we can get them to significantly increase the bottom line traffic and of course, their ad income." Arsen Rabinovich is an SEO and runs an agency out of Los Angeles. They specialize in technical SEO but are a full-service digital marketing agency. Arsen has been in the SEO business for about ten years, nine years as an agency. About the Modified Transcript Below Why Do Website Stats … [Read more...] about SEO for Bloggers Webinar Recap: How To Optimize WordPress
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There are so many fiddly bits going into the calculation of Google’s search ranking that it’s no surprise when business owners question another fiddly bit. “Does X influence SEO?” is one of the most common questions in marketing online.The question of whether WordPress has any inherent advantages or disadvantages is a common one as well, and it makes sense. WordPress is a site architecture, and sometimes those come with extra baggage – or extra advantages. The question is, does it this time?A Simple AnswerThe simple answer here is that no, WordPress sites do not have any inherent advantage or disadvantage over home-developed HTML/CSS websites. Google treats both kinds of sties the same, in broad strokes.If you want proof, just look at the web around you. If Google gave preference to WordPress over other CMSs or over custom code, 99% of the web would be using WordPress. Anything Google does give preference to is dominant on the web, so it should come as no … [Read more...] about Do WordPress Sites Rank Better Than HTML Sites?
Each month, I compile Search Month— a recap of all the stories that have happened relating to search, categorizedby topic. I thought it would be fun to take all the Search Months over the pastyear and produce this edition of Search Year 2007. It was far more work than Iimagined, but I hope you’ll find this at-a-glance guide to what happened insearch during 2007 to be helpful. At-a-glance might be a stretch. This is a massive post, and I’m sure somepeople might feel a bit of overload. So, here’s some guidance as to how thingsare organized. In many categories, I tried to pick the biggest news story for that topic.This isn’t always the case. With some categories such as SEO, there where manygood, compelling stories. In some of those cases, I went with a catchy headlineor a recent, broadly applicable article. I wish I’d had the time to more closelygo through and pick out the very best in each section, but it was too mucheffort. Below each main story are … [Read more...] about Search Year 2007: Search News, In Review
WordPress is the most widely used content management system (CMS) in the world — roughly half of sites that use a CMS use WordPress. There is good reason for WordPress’ popularity. It’s versatile, easy to use and highly customizable, due to the numerous plugins and themes available. Many believe that using WordPress to host a site automatically guarantees good SEO. As the belief goes, all you need to do is start a WordPress site, and your SEO will take care of itself. It doesn’t work that way. If you’re on the cusp of launching a new WordPress site, here’s what you need to know to maximize search engine visibility. My goal in this article is to provide several overarching strategies (rather than a technical how-to) that will improve your search potential. 1. WordPress Is Not An Automatic SEO Solution First, let me reiterate the fact that WordPress is not an SEO silver bullet. The value of WordPress for SEO is that it is simple and intuitive. The … [Read more...] about About To Launch A WordPress Site? Here’s What You Need To Know About SEO
Imagine this. You’re an entrepreneur with a hot new product. You’re about to launch your website, sell your product, and change the world. All you need to do is get your website up and running. Oh, and you need to get it to rank, too. So, how are you going to do it? Is it possible to create a new website and start ranking on the first page of Google in just a few weeks? The old-school SEO companies used to claim they could get a “first position” ranking for your company. Today, the SEO game is much different. You can’t guarantee or get first-page ranking with the same bag of black hat tricks. Today, there’s a new content-driven, user-focused approach to SEO. The process is different, but it is still possible to get your website ranked quickly. I’ll explain how. Know What You’re Targeting First, you need to define what it is you’re trying to rank for. There is no such thing as simply ranking. You have to rank for a given keyword. As … [Read more...] about How to Help Your New Website Get Indexed on Google