The SEO technology space could benefit tremendously from the establishment of technical standards. Implementation of Google’s own specifications is inconsistent within our tools and can lead less-experienced SEOs to believe their sites are in better shape than they are. In the same way that the W3C rallied around the definition of protocol standards in 1994 and the Web Standards Project (WaSP) standardized coding practices in 1998, it’s our turn to button up our software and get prepared for what’s coming next. Stop me if you’ve heard this one. On December 4, I received an email from DeepCrawl telling me that my account was out of credits. That didn’t make any sense, though, because my billing cycle had just restarted a few days prior — and, frankly, we haven’t really used the tool much since October, as you can see in the screen shot below. I should still have a million credits. Logging in, I remembered how much I prefer other tools now. … [Read more...] about How and why the SEO tools industry should develop technical standards
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The SEO world erupts into hysteria whenever Google rolls out another algorithm update. With most algo updates, we know what we should do: better content, fewer keywords, higher quality links, unoptimized anchor text, etc. However, when it came to Google’s Pirate Update back in 2012, which was designed to algorithmically penalize pirate sites, we weren’t quite sure what to do. Was this just a slap on the wrist for pirate sites, or are there lessons that all SEOs and marketers could learn? Now, several months out from Pirate’s most recent update, I want to take a look at the impact and make sure we understand what’s going on. Piracy’s History As A Search Issue First off, for all you algo alliteration fans, “Pirate” starts with a “P.” Unlike penguins, pandas, and pigeons, however, the term “piracy” is more intentional and less abstract. Piracy is a major problem. Although companies like Warner, Sony, and Disney aggressively … [Read more...] about 9 Outcomes Of Google’s Pirate Algorithm: Should You Be Concerned?
Back in November 2009, Google News announced they were “in the midst of an exciting transition period” that included a change to the News Sitemap Protocol. News publishers have through April 2010 to modify their News Sitemap to accommodate the new format. What’s so exciting and transitional? I asked Google, thinking that they were changing the protocol to prepare for some exciting new things in Google News. I was a bit disappointed in the answer, then, when they told me the exciting transition was simply the change to the protocol itself. The changes do make things a bit easier for News publishers though in a couple of ways: You can now reference your News Sitemap in your robots.txt file or ping Google with its location, rather than submitting via Google Webmaster Tools (I would still recommend submitting via Webmaster Tools the first time for the benefit of the parsing error information) You can now combine articles of multiple types into one News Sitemap. … [Read more...] about The Latest On Google News Sitemaps
Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, but the percentage of qualified traffic and conversions can increase dramatically with leads from these specialized and vertical business-oriented engines. Here’s a roundup of the most important search sites and resources B2B search marketers should be targeting. While business searchers may start their quest on a general search engine like Google, as they become more informed and progress further in the buying cycle, they often turn to other sources for additional and more detailed information. Many turn to general B2B search engines or head to niche-oriented search sites, where they hope to find fewer extraneous search results and other types of content, such as white papers, case studies, and other content marketing vehicles. The … [Read more...] about The Big List Of Major B2B Search Engines
Podcast: DownloadSubscribe: Apple Podcasts | Android | Optimizing a global website for international search is no easy feat.To properly execute an international SEO strategy, practitioners must have a solid grasp of technical SEO and understand the factors that affect how search engines crawl, index, and rank international websites.For episode 148 of Search Engine Nerds, I interviewed Aleyda Solis, Founder of Orainti, about international search.Solis discussed how you should approach international SEO, the top considerations when internationalizing your website, and everything in between.What are some of the core initial considerations that a company needs to address when they’re starting that challenge of going international with their websites?Aleyda Solis (AS): I will say that it’s going back to basics – supply and demand. Another thing is wanting to diversify or expand your reach.But first, are you actually able to do it based on your … [Read more...] about International SEO Considerations with Aledya Solis [PODCAST]