Consumers are noticing in some cases, too. One reviewer in Google Maps writes, “Owner was rude when I asked about their false address listings in Google Maps all over town!” In that instance, I viewed the Street View picture for the business’s street address location, and found a new apartment building under construction. While it’s possible the building was completed since the photo was shot, I suspect there’s no locksmith housed there at all. … [Read more...] about Investigating Google Places Hypocrisy For Address-less Businesses
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On the heels of a humorous post about a man trying to get noticed on Google Maps, I'm reminded of how many businesses are failing to take advantage of the free marketing options on Google Maps. Google introduced the idea of Google Coupons more than a year ago and yet, so few businesses are using this feature to market their business. Seems silly when it only takes a few minutes to upload an offer and when that offer might be the catalyst driving someone to your business instead of the one down the street. With that in mind, I've put together a quick tutorial on setting up a Google Coupon offer for your business. … [Read more...] about Are You Using Google Coupons?
Jordan Koene is Chief Evangelist for Searchmetrics, a SEO, social and content intelligent platform. He leads the growth of the Professional Services group which provides customers ongoing and custom solutions for using Searchmetrics data.Previously, Jordan was the Head of SEO and Content Development at eBay. During his time at eBay, Jordan focused on utilizing eBay content to improve user experience and natural search traffic. In this role, he lead development of millions of content improvements for the organization. Along with advancing eBay's content, Jordan produced numerous well-covered viral stories using eBay data.Prior to eBay, he worked at various e-commerce and tech start-ups. Jordan has grown and managed different Internet marketing teams and has a strong background in SEO and social media.Jordan Koene. … [Read more...] about Google’s Phantom Menace: Publishes clean up your act
Google Shopping I, September 2017: Searchmetrics’ Google Shopping Study shows that many comparison sites suffered a considerable decline in their SEO Visibility between 2015 and 2017. Google Shopping II, January 2018: Searchmetrics’ follow-up study finds that, a few months after the opening of shopping units to external competitors, there is still almost zero competition for shopping ad placements. In the UK, under one percent of ads were provided by competitors, with over 99% “By Google”. Google Shopping III, December 2018: The latest Searchmetrics study of Google Shopping results shows that one third of ads in the UK, Germany and France are provided by external CSSs. The majority of competitors are online marketing agencies, many of which have been founded within the last 12 months. All the Google Shopping Insights You can find all the data on Google Shopping in 2018, a competitor analysis and numerous facts and stats on the most visible CSSs in our three … [Read more...] about Google Shopping 2018: Fake Competition?
Confirm that all your local information is correct including the hotel name, local phone number, and address. Website home page URL Amenities: Click all that is included with your hotel. Users want to know what to expect and will compare your hotel amenities with competitors. Make sure to include everything you offer such as free Wi-Fi, pool, restaurant, gym, laundry service, paid parking, free breakfast, room service, bar, etc. Check-in and Check-out times Price Range/Room Prices Payment Options Categories: Pick a primary category for your hotel. You can also then add additional categories if your hotel offers other services such as a wedding venue, event venue, restaurant, etc. Add High-Quality Photos and Videos … [Read more...] about Google My Business Guide for Hotels: What You Need to Know