Five years ago, Search Engine Land was officially born. On the occasion of our fifth birthday, we’re proud of how much the site has accomplished and excited to officially welcome our new sibling-site Marketing Land. Some Statistics Since we opened, Search Engine Land has grown to doing between 1.5 million and 2 million pageviews per month. From our Google Analytics data, a month-by-month view: Over the past five years, we’ve had: Nearly 50 million pageviews Nearly 32 million visits Over 22 million unique visitors Over the past five years, we’ve written: 9 million words 14,000 posts 644 average words per post Our top five most viewed stories over this period reflect the diversity of coverage we provide about search and search marketing: Google: Bing Is Cheating, Copying Our Search Results 20 Awesome Images Found In Google Maps What Is A QR Code And Why Do You Need One? Google Kills Bush’s Miserable Failure Search & Other Google Bombs Google’s … [Read more...] about Search Engine Land Turns Five & Gains A Sibling Site: Marketing Land
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Search Engine Land has a new look and features! For our regular readers, as well as new visitors, here’s a guide to what you’ll find on the redesigned site and how everything works. New “Flip Box” For Featured Stories One of our biggest challenges is that we publish so much content that it can be hard to feature everything. On a busy news day, some great news stories and feature articles could get “pushed down” or “pushed off” our home page. Plus, some fantastic columns might be missed, given they come “below the fold” on the home page. This is where our new “flip box” comes in. You’ll find it on the home page of the site, just above our news stories: The box allows you to easily scan through a variety of stories, such as news items that are still important, even if they’re no longer breaking, recent features and analysis pieces, along with recent columns. By default, the flip box will automatically … [Read more...] about Welcome To The New Search Engine Land!
It’s official. Search Engine Land has now formally launched. I know, I know — we’ve been posting for over a week here. But now our new design is (mostly) in place, so it’s time to declare ourselves fully operational. For those who are interested, here’ssome more background about the site, our name, our look, our goals and content. Why the name Search Engine Land? Hey, have you tried to find any free domain names that use the words “search engine” in them lately? There aren’t a lot of good ones left. But we needed those words — bulky as they are — as part of our name to underscore that this site is firmly about search engines. By search engines, I mean that we cover ways people search for information, primarily through online search engines but also through the growing other methods of seeking knowledge and answers. That coverage includes the way sites are found on search engines, either through natural search engine … [Read more...] about Welcome To Search Engine Land!
Brandon Wirtz, an SEO who started his own search engine named Samuru, aims at making a search engine that is spam free. Doesn't every search engine have that aim.Someone posted the search engine to Hacker News where Brandon explained how Samuru is different:Samuru doesn't use link authority, it analyzes pages and matches what you queried to the types of pages and picks the best matches.Let me give you an example. You search for "How to Make cupcakes" Google says give me the pages that have the most inbound linkes (over simplification) that contain all those words. The winner is Brandon's Cupcakes (not really but play along for a minute) because it says, "We know how to make the best cupcakes, because we have been doing it for 25 years"That is not a useful result. Samuru on the other hand says "how to make cupcakes is a search for instructions" and it looks for pages that match the words, and are written as instructions.We weigh other factors, like is there an author associated … [Read more...] about Samuru: A Search Engine Designed By An SEO
What is Link Popularity? Link popularity is a factor that many search engines use when ranking web pages within their index. Simply put, most search engines give a ranking boost to sites that have incoming links from quality, related sites. This method of establishing importance, pioneered by the increasingly popular Google, is now used in some form by 19 of the top 20 search engines. While it is still possible to achieve high rankings for non-competitive terms without a great deal of link popularity, it is unlikely your site will rank well for very popular terms without it. Directories It is important to note that the sheer number of incoming links is not as important as the quality of the sites that are doing the linking. The fastest way to get some quality incoming links is to get listings in the popular directories, such as Yahoo and the Open Directory Project. For business sites, Yahoo costs $299 per year (it is free for non-commercial sites, although it takes a while to get … [Read more...] about Building Link Popularity Improves Search Engine Ranking