Nowadays, there is an endless amount of information on starting and enhancing a career in online marketing and one may find it challenging to filter out what is worth reading and what is not. To save us time and make us the job easier, some of the world’s leading SEO experts shared their personal opinion on must-have skills for 2018 and gave unique advice on how they would start their SEO careers today. They also revealed how they educate themselves and how they keep up with the ever-changing industry of search engine optimization. I would like to express massive thanks to all the contributors and, with that being said, make sure to check their social media profiles, since those are important sources of SEO hacks, tricks, and the latest news as well. Note: The list is not based on any particular order, and if I could, I would love to put everyone in the first position. Therefore, even that the list is quite long, it is definitely worth reading all of … [Read more...] about 20 SEO Experts Share Advice on Career, Skills and Education in 2018
Frequently asked interview questions and answers
How should a company handle its search marketing needs? It depends. Many factors need to be taken into account in order to make the correct choice. Companies frequently make a choice based upon incomplete / incorrect information and end up with unsatisfactory results. I asked my fellow SEMpdx members to offer their analysis of this important decision: Kent Lewis: When deciding whether or not to build an in-house search engine marketing (SEM) team, or to outsource to an SEM vendor, it´s not quite as simple as a quick cost-benefit analysis. A successful SEM campaign is all about ROI, but comparing in-house and outsourced vendors is somewhat apples to oranges. At the fundamental level, you can look at the cost of the employees from a salary and benefits perspective, and compare that against vendor pricing (annualized). The challenge is that there are many hidden and soft costs associated with an in-house team, including recruiting, training and retaining. It´s very … [Read more...] about Ask SEMpdx: In-house or Outhouse? What Criteria Should a Company Use to Decide How to Handle its Search Marketing Needs?
On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes interviewed me about Quality Score for his WebmasterRadio.fm show, Marketing Nirvana. He asked for my thoughts on AdWords now that I’m a user rather than someone building it, and I thought that was a great question and one worth covering in this month’s column. I’ve always had plenty to say about the most common mistakes advertisers make, but now that I’m auditing accounts more in-depth and managing a few myself, there are some new mistakes I’ve seen that I think are worth sharing so that you can avoid them in your own accounts. Bid Management Pitfalls Handing the reins of bid management to Google or another third party has risks — but perhaps not for the reason I so often hear, which is that Google could use the information to their own advantage. I believe Google wants to use the information to give advertisers the results they want, and I am a big … [Read more...] about AdWords Bid Management And Account Structure Mistakes To Avoid
With the explosion of sites like WordPress, YouTube, Pinterest and Facebook, content can go viral very quickly. By creating high quality, engaging content your brand can be shared around the world within minutes – something that would have cost hundreds of thousands of dollars in marketing costs ten years ago. The social media revolution has changed the way we market content. Here’s some numbers that support the revolution: 2 billion videos are watched daily on YouTube 200,000,000 blog posts can be read on WordPress 50 million tweets per day on Twitter More than 1 billion active users on Facebook But the shift towards content marketing can also be credited to Google. In February 2011, Google launched the now infamous Panda update that penalized websites for low quality and thin content. The chart below from Google Trends clearly shows a major increase in ‘content marketing’ searches since February 2011. An if that wasn’t enough Google launched Penguin … [Read more...] about 20 Content Marketing Tips to Boost Traffic, Engagement and Sales
As a businessperson, you probably get excited when it comes to meeting a new client. Getting to plan out the development and implementation of new strategies designed to increase their brand awareness, provide value to a certain audience, attract attention, boost sales, or generate traffic can be very rewarding. But when it comes to content marketing, it’s typical for that excitement to become partially replaced by anxiety. As you already know, writing stellar, user-oriented, properly optimized content is the key to success in search marketing. The pressure can pile up, if you’re not a born content marketer. Your questions might include: “What does the client actually want from me?” Here’s an idea: Why don’t you ask him? We will let you in on a little secret: you can come up with quality content by simply interviewing your clients! Your clients could become your best source of information. In this context, it is crucial to find the simplest ways to … [Read more...] about 10 Key Questions You Can Use for Client Interviews