Local SEO was starting to focus on “getting into the 7 Pack.” That’s all gone now. Now, fully fleshed out Place Pages will assume much greater importance, as will being present and reviewed in the various sites featured in the “clustered” links. I’m sure someone will put together a pretty comprehensive list quickly but Yelp is one of the winners here, as are Citysearch, Insiderpages, Urbanspoon, TripAdvisor, Yahoo Local, Judysbook and others depending on the category. I will leave more nuanced SEO discussions to others more knowledgeable than I. … [Read more...] about New Place Search Shows Google’s Commitment To Local
Frequently searched words on google
Build Conversational Keywords into Your FAQ Pages. Increase the frequency with which your company appears in voice search results and the chances your site will appear in a Google ‘Featured Snippet’ by using long-tail+ conversational keyword phrases to respond to questions you commonly receive from customers. Frame the questions in the natural language used by customers, and group related questions on the same page. To maximize your presence in voice search results, include detailed and specific customer inquiries and provide brief and clear responses to each one. … [Read more...] about Are You Optimized for Voice Search? You Should Be!
Keywords Grammar and spelling Freshness of the website Page title, title tag, and subtitles Meta descriptions and tags Image captions/alt tags Page content While it’s important to have high-quality images on your website for SEO purposes, make sure to accompany imagery with relevant alt tags. Google’s “Spider” crawlers can’t see images, but they can see the content connected to images. Use keywords to describe your photos and videos for the best web crawling. If there’s anything you don’t want Google to crawl, attach a “robots.txt” text file onto your server. List pages you don’t want Google to crawl under the command, “Disallow.” … [Read more...] about Guide to Google Indexing Your Site
1) Informal alliances are beneficial so make an attempt to find good people to work with. If you call a search engine frequently, ask if you can talk to whomever about your questions and concerns every time you call. If you’re pleasant and make it easy for service reps to help, the answer more often than not is yes. In many cases, we’ve established informal relationships with the search engine simply because we’ve found good people to work with. … [Read more...] about Key Differences Between Yahoo Search Marketing & Google AdWords
Knowledge Graph has a lot of room to grow and become an even more influential part of how search engines work. We can expect the range of objects it can capture information about to increase, the information gathered to expand, and for consumers to become more familiar with using Knowledge Graph panels to get what they are looking for. … [Read more...] about What performance marketers need to know about Google Knowledge Graph