In my quick checking yesterday it seemed that I was seeing the map and local results appear more frequently than I remember for ambiguous or category queries without geo-modifiers. I asked about this and Google said that there should be no more local results and no fewer web results after these changes. However for this particular dentist query some of the general web results in the “before” version appear to be “missing” or replaced by local listings. I clicked through to pages 2 and 3 and didn’t find them. … [Read more...] about New Place Search Shows Google’s Commitment To Local
Frequently searched words on google
Adopt Conversational Keywords. Because voice searches are more casual and dialogue-based than traditional keyword searches, an effective keyword strategy for these searches must mimic a real-life conversation. To develop content that reflects live interaction, try to adapt the type of questions that customers pose about your business over the phone. Keep track of the specific questions and words used by customers in their interactions with your sales staff or customer service department, and use them to create longer, conversational search terms (known as “long-tail+ conversational keyword phrases”) that you can build into your company’s web pages. … [Read more...] about Are You Optimized for Voice Search? You Should Be!
When you first create a new website, build and submit a sitemap to Google. This will speed up the crawling process and ensure that Google has seen your new site. Make sure you adhere to the expected standard sitemap protocol to facilitate crawling. If you’re only adding one page or if you make changes to a single page, submit just one URL to Google. You can also attach your new web page to existing pages that Google has already crawled, although you must follow Google Webmaster Guidelines for the search engine to follow your link. … [Read more...] about Guide to Google Indexing Your Site
Google has recently introduced an “account snapshot” screen (see screenshot below) that is similar to Yahoo!’s dashboard screen (Google’s snapshot is currently in beta and does not appear in all accounts). The snapshot also has an alerts section that notifies advertisers of billing events, disapproved ads and maintenance events (like campaigns ending) and has an announcement section for new Google products and services. In the graphical display, it has tabs that can be clicked for cost, click, impressions and CTR information (in Yahoo! advertisers select from a drop down menu). Advertisers will certainly benefit from the UI competition between two search engines. … [Read more...] about Key Differences Between Yahoo Search Marketing & Google AdWords
Yet surprisingly few people have made use of this tool. Even though it has been around since 2011, as many as 80% of websites still haven’t used Schema.org markup. But this isn’t something that performance marketers should overlook – making sure that Knowledge Graph results have accurate and useful information for your brand is essential. … [Read more...] about What performance marketers need to know about Google Knowledge Graph