Frys electronics

Understanding the twists and turns consumers take on their path to purchasing electronics is an important step in capturing their attention — and their dollars. Microsoft (my employer) has a done a great deal of work to understand this journey over the years. And we’ve learned that there are always fresh ways to look at the winding path from first contact to purchase. In new research that’s especially relevant during this holiday shopping season, we looked at the consumer purchase decision journey for mid-range electronics purchases — things like tablets, smartphones, laptops and TVs. Here are the questions we were trying to answer: When on the journey do consumers cross over from cyberspace to the physical world — and vice versa? Which influencers have the greatest reach and impact on consumers? Along the journey, where are the pain points? Conversely, which delights along the way resonated most? And perhaps the biggest question of all: What does a … [Read more...] about The Consumer Journey For Electronics

It could be that the general state of the 2009 economy is fueling the increase in early search queries for “Black Friday” related terms, or it it could be that the retail industry as a whole have embraced the annual event as part of a clever marketing strategy to boost overall holiday sales. As you can see from the Google Trends data below, the increase in usage since the advent of “Black Friday” has grown exponentially. In 2009, consumers began flocking to the Web earlier than ever to search for Black Friday deals, although it’s difficult to see in the graph below, the uptick does begin slightly earlier. According to Nielson, week-over-week traffic to sites teasing consumers early with Black Friday deals has increased 87 percent, from 3.8 million unique visitors during the week ending Nov. 8 to 7.0 million during the week ending Nov. 15. Nielson also reported that during the last weeks of October and early weeks of November, the number of uniquevisitors … [Read more...] about Bing Cashback Bumps, Users Searching For Deals

Last year, Google made a considerable push to bring volume and recognition to Shopping Actions, most visibly accessible through the Google Express web and app experience.It became what you might also call Google’s marketplace – where some major retailers like Target, Fry’s, Overstock, and Best Buy were listing products alongside smaller retailers and brands.Google was also experimenting with ad units called Sponsored Products on Search, where products for sale on the Express site were listed in the product listing ads carousel.Not to be confused with Shopping Actions (which is the transactional technology where Google acts as the payment and order processor that is found on and in multiple Google products like Google Home), Google Express uses the Shopping Actions technology to power the marketplace experience to enable single cart checkout and order management.How Shopping Actions Did in 2018How Sellers on Shopping Actions FaredHow did Shopping Actions generally fare … [Read more...] about How to Optimize Shopping Actions with Google Express