Below is what happened in search today, as reported on Search Engine Land and from other places across the web. iPhone 5 Won’t Change Mobile Search, But Can Nokia? With the launch of the iPhone 5, perhaps the most eagerly awaited electronics launch ever, speculation has been rampant on the impact it’ll have on the mobile phone market, on Apple’s future as an innovator post-Steve Jobs, and on the coolness of the next gadget to get dropped into your pocket. But from a mobile […] Pass Options for SMX East; Sessions, Networking and More – Starts Next Tuesday! Search Marketing Expo – SMX East kicks off October 2 at the Javits Convention Center in NYC. With over 50 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll get the tactics and solutions you need to exceed your marketing and sales goals. SMX East offers flexible pass options to […] Infographic: How To Do … [Read more...] about The Day In Search, September 24, 2012
Fuzzy search algorithm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google Is Experimenting With Special Ranking For Mobile-Friendly Sites Google already penalizes sites that provide a bad experience to mobile searchers. Now the company has confirmed that it’s testing with what seems like a boost for those providing a great experience. Google said today that it is experimenting with giving sites that have earned its new mobile-friendly label some type of special treatment within its ranking algorithm. From […] Google Officially Launches “Mobile-Friendly” Labels In Mobile Search Results After months and months of testing, Google has just officially launched the mobile-friendly label in the mobile search results. In an effort to help mobile searchers know which sites they may click on are mobile-friendly versus which ones are not, Google has added a text label under the URL in the snippet that reads … [Read more...] about Google Serious On Mobile, Twitter Search Expands & AdWords Demographic Charts
Recently, I’ve been talking about some very broad themes — audience marketing, programmatic, omnichannel — because I believe that’s where the market is heading. That being said, it would be shortsighted to overlook the fact that search is still the elephant in the room. Search continues to be where the bulk of online advertising dollars are being spent, and it is still growing at a healthy clip. So for this column, we’re going to turn back the clock and talk search, specifically bidding and optimization strategies. Search Is Too Damn Popular Perhaps the number one problem with search marketing is that it’s just too popular. Competition for top spots on the search engine results page (SERP) is on the rise, and marketers have been increasingly concerned with standing out from the crowd in order to maximize their search ROI. The key to success here is crafting and executing a strong bidding and optimization strategy. Before You Do Anything, Put Your … [Read more...] about Bidding & Optimization Strategies To Take Your Search Marketing Results To The Next Level
The news emerged this week as part of Steven Levy’s Backchannel story about machine learning efforts at Google. From the story, in regard to RankBrain: Google is characteristically fuzzy on exactly how it improves search (something to do with the long tail? Better interpretation of ambiguous requests?) but Dean says that RankBrain is “involved in every query,” and affects the actual rankings “probably not in every query but in a lot of queries.” What’s more, it’s hugely effective. Of the hundreds of “signals” Google search uses when it calculates its rankings (a signal might be the user’s geographical location, or whether the headline on a page matches the text in the query), RankBrain is now rated as the third most useful. We’ve already heard before that RankBrain is considered the most useful search ranking signal, behind content and links. But prior to this, Google had only said publicly last October that RankBrain … [Read more...] about Google uses RankBrain for every search, impacts rankings of “lots” of them
Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated Mobile Pages? And when directories, aggregators, articles, reviews and chains dominate the top organic slots, what hope is there that the mobile user will scroll two, three, four or more screens to find the website of the local restaurant or hotel they seek? This is the first of two columns on the state of mobile search. This column is focused on what’s happening to mobile organic search – i.e. where websites come in the search engine result page (SERPS). The follow-up column will consider the Google-owned properties – particularly Google My Business and Knowledge Graph – that are displacing organic results, including the … [Read more...] about Is Google killing mobile organic search?