As the price of gasoline is speeds toward $5.00, it’s no surprise that tools helping consumers find less expensive gas are gaining visibility and popularity. Search Engine Journal and Google Maps Mania both have had nice roundups recently. Below, a look at some of the tools from them plus some additional ones and whether the search engines are missing out by not doing more. Gas Price Resources GasBuddy is a long-standing resource for checking on gas prices. Coming to the home page, you can see which US state has the lowest prices (right now, Missouri at $3.83) or the cheapest US city (Wichita at $3.75). Color coded maps also show highest prices (green is highest — I think it should be red). Using the search box, you can enter a city, state, or ZIP code to get local information. I tried for 92663, a Newport Beach ZIP code. Looks like I’ll be paying $4.39 at the lowest in the area. Getting me the local information also jumps me to a different site — … [Read more...] about Looking For Stations With Cheap Gas Prices? Search Tools To The Rescue!
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Google has struck a deal with a company called Gilbarco Veeder-Root, which makes what might be called “smart” gas pumps that include an Internet connection and a kiosk/screen. It would appear to be a deal with potential global reach. Users will be able to do certain types of searches and print directions and coupons from the pump. Apparently the first version of the offering (to be available in December) will not allow for a specific address lookup, but that will come in the near future. Here’s what the AP article says about the capabilities of the Maps kiosks: Motorists will be able to scroll through several categories to find local landmarks, hotels, restaurants and hospitals selected by the gas station’s owner. After the driver selects a destination, the pump will print out directions. And from the Gilbarco Veeder-Root press release: Consumers can now display maps, find local listings, and even print driving directions and money-saving coupons from … [Read more...] about Search Google Maps At The Gas Pump
When I was young and broke I always paid attention to gas prices. It was something that I learned from my parents. They'd know where gas was the cheapest and drive a few miles out of the way, if necessary, in order to get it. As I grew older and had more money in my pockets I stopped paying attention. Now I get gas where its most convenient and I hardly ever look at the price until I'm at the pump and already filling my tank. But if there was some way to know where the cheapest gas prices are without having to drive all over town comparing... now that would be something. In that vein, I thought this new feature from Mapquest was pretty cool. Mapquest now lets you find and compare gas prices in your city, state or zip code. I put in my zip code and got a quick list of the lowest 10. To the left of this is a map (see below). The star is the center of my zip code and all the stations are numbered per the legend (above). Yeah, we've got some of the highest gas prices in the … [Read more...] about Mapquest Offers Gas Pump Pricing and Locations
One of the most powerful features of Google Analytics is the ability to add Custom Dimensions and Metrics into your existing Google Analytics data. This can be very powerful. TNW reported using as many as 59 custom dimensions and metrics to better understand the impact of ad blockers, syndication, the differences in behaviour between signed in users and new users, and so on and so on. Custom Dimensions can obviously add a great deal of depth for publishers, but they can also be very powerful for other types of businesses too. The problem you’ll often encounter is a situation where a technical change is months away, and you need the data now. Fortunately, Google Tag Manager has a feature under User Defined Variables that allows you to extract data from HTML Elements in your webpages. This can be useful for things like: A count of reviews on a product page The number of product items on a category page Whether a product is a sale item or not And so on. In this example, I’ll … [Read more...] about Scraping Useful Data into GA with User Defined Variables and GTM
When your data lives in organizational silos, at best, that can put up walls keeping you from the type of data analysis and insights that you need. Without combined data analysis using multiple data sources, that makes it that much harder to make decisions that will actually impact your business’ bottom line. If the data silos are really ingrained in an organization, these walls can seem like gaps as big as the Grand Canyon. But this gigantic gap can be closed in certain instances. In this instance, if you have Salesforce Sales Cloud and GA360, you can build a bridge to ensure that your critical Salesforce data makes its way back to Google Analytics for true closed-loop analysis. Building off of some our previous insights on the Salesforce integration, my goal is for you to come away with a clear picture of: What is the Salesforce Sales Cloud integration? What value can the integration add to your company? What do you need to complete the integration and what is the … [Read more...] about GA 360 Salesforce Sales Cloud Integration Made Simple