Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals.From now until November 27th can serve a special Black Friday promotion extension targeting specific keywords.There are three types of keywords included in this experiment:“black friday deals”“black friday deals”,“black friday deals”And variants of the aboveThe ad will show at the top of search results and be included as part of the ads that have promotion extensions.Promotion extensions show special offers as an extension to the main ad, without needing to create new ads.In other words, a Black Friday promotion extension can be easily appended to an existing ad.Here is an example of how it will look:Google stresses that now is the right time to get these deals in front of customers.In an email statement, a Google spokesperson revealed:“100% of searches for “Black Friday” last year happened between November … [Read more...] about Google Ads Introduces Special Black Friday Ad Format
Gamestop deals on black friday
We’re already well into Black Friday. In many US stores the frenzy began last night at 10 pm or midnight (as opposed to the normal 4 am door-busting start time). People barely had time to overcome the sleep-inducing effects of L-tryptophan before getting out into the melee. And the word “melee” aptly describes the scene in a Southern California Wal-Mart store as one woman unleashed pepper spray on her fellow shoppers to prevent them from getting in her way. Today and for the next few days people will be using a wide range of tools and resources — hopefully not pepper spray — to help them determine what and where to buy to get the best prices on items on their holiday shopping lists. This year there are more tools, sites and mobile apps than ever it would seem. Indeed, there’s just no way to deal with all the online shopping sites and apps comprehensively in one post, but here’s a sample of what’s out there. Search: where it all starts … [Read more...] about Finding Black Friday & Cyber Monday Deals & Specials
Finding Black Friday deals can be a hassle when you are busy. If you are using SEMrush for your SEO needs, why not use them for your shopping needs as well? I decided to use the Topic Research tool to think outside of the box: finding the best Black Friday Deals (you can also do this for Cyber Monday). The content ideas are shown in the form of cards with subtopics. You might ask, why is this process better than just Googling something? Well, our Topic Research tool pulls subtopics that rank the highest on the SERP for your seed keyword and also takes backlinking into effect. Google only looks at how many Web pages link to a particular site to determine its relevance. How to Use the Topic Research Tool Type your seed keyword into Topic Research, and you will see a dashboard with the most popular subtopics posting about related topics. Each topic card will show you the top 3 headlines for the main keyword. You can expand this number to the top 10 headlines and titles by … [Read more...] about Find the Best Black Friday Deals Using SEMrush!
Sector insights You may not be thinking about Christmas as summer’s only just coming to a close, but if you’re a retailer, you need to be preparing your holiday strategy now. Christmas shopping really kicks off in November, with Black Friday sales creating a buying frenzy. But consumers won’t be waiting until the actual day to find the best deals, they’ll be on the lookout weeks before. How can retailers ensure they are present not only on the day, but for that all important research phase too? Using data from our new Black Friday report, and our tried and true PIPR strategy, we look at the most popular Black Friday retail category – electricals – to show how to create a foolproof strategy for any seasonal event. ‘Seasonal evergreen’ trends Electrical products have high search volume all year-round, with peaks at the same time year on year, so the strategy is a little different from sharp peaking seasonal trends, such as … [Read more...] about Black Friday trends: planning your electrical product strategy
Ladies and gentlemen open your wallets — and start your smartphones. The holiday shopping season is upon is. This year more than ever there are scores of sites, apps and online tools to direct you to the right product at the best price. It can all be a bit overwhelming in fact. Below I’ve tried to highlight some resources that may be helpful as you search for gifts over the long weekend and beyond. But before we get started let me first ask the naming gods to next year revisit and banish “Cyber Monday” from the tech lexicon — or dare I say “texicon.” And maybe we need yet a third day (or at least third phrase) after Black Friday and Cyber Monday to acknowledge the role that mobile shopping is starting to play in the whole process. The big search engines Of course all the search engines have shopping sites. Yahoo offers a wealth of resources including a holiday gift buying guide and Black Friday/Cyber Monday deals guide. As part of that you get … [Read more...] about Search Tips For Black Friday & Cyber Monday