Gato silva

Social media is a powerful tool. It’s completely changed how we communicate and interact with the world. And one of the greatest benefits of Twitter is the ability to follow role models in your desired field. You can learn what they’re reading, who they admire, and how they navigate through their professions. As a marketer, I’m always intrigued by the number of powerful women in the industry. From agency owners to skilled subject-matter experts, women are paving the way to make a difference in business and their communities. So, I scoured multiple profiles and websites to find the unsung heroes in marketing. Some influencers you may recognize, and others will be brand new to your radar. However, all the individuals on this list are making an impact. Here are 100 women marketers to follow: Ericka Pittman (@ErickaMPittman)— Ericka is the Vice President at Combs Enterprises. Recognized for building strong brands, this Baruch College alumna has a proven track … [Read more...] about 100 Amazing Women Marketers to Follow on Twitter

After a 55 million dollar investment from venture capital funders, the world’s largest website for animated GIF search and creation, Giphy, is on the rise—and with it has come the increasing popularity of GIF content. As Giphy says on their own blog, GIF-content is actually redefining and revolutionizing the way people share information. An animated GIF (arguably pronounced both as “jif” and “gif”) is a type of media file that can be inserted into personal messages as well as public content online to express emotions or scenarios in a more dynamic and entertaining format. A quick Google search for GIF (short for Graphic Interchange Format) defines the acronym as “a lossless format for image files that supports both animated and static images,” that rose in popularity during the 1980’s. Google’s Ngram Viewer plots the frequency of the word gif in English literature from the year 1500 until today in the following graph: While … [Read more...] about SEO Best Practices When Using GIFs

More than half of consumers worldwide are willing to pay more for products and services from brands that are committed to making a positive social or environmental impact, according to a global survey conducted by Nielsen, which is why giving back is no longer just a non-profit business model. Similarly, BDC-Ipsos released a survey that found that 60% of Canadian shoppers were willing to pay an additional 5% for products and services that were considered ethical. The same survey also reported that consumers would stop purchasing from a company with irresponsible business practices; and I don’t think the results are simply because us Canadians are so nice, eh. These surveys were discussing exactly the types of for-profit/for-change hybrid businesses that this article is focusing on. The new super-breed of business, a hybrid between profit and purpose. Welcome to socially-responsible for-profit businesses that have had “change the world” written in their business plan … [Read more...] about Profit Meets Purpose: 5 Companies That Give Back

Last week, Oprah announced she’ll be donating $1000 per day to homeless puppies, but you won’t believe what happened next! Clickbait is not a sustainable way to develop effective website content. In my definition, effective website content and copy is the junction between content marketing and search engine marketing. Thinking about your audience is an overarching theme when it comes to making anything effectively online, content marketing is not different. Getting to know your audience is at the heart of content marketing, but it gets much more complex when you start researching and creating the types of content they want to hear and releasing it when they want to hear it. Writing for search engines means literally formatting your content in a way that allows search engines to read and index it. Optimizing your content for search engines will also be appreciated by readers, since SEO techniques can support user experience and navigation. Combining the thoughtful and … [Read more...] about 10 Steps to Effective Website Content and Copy

On Thursday, February 26th, 2015 Google announced that it would be changing it’s mobile search algorithm. Barry Schwartz covered the announcement on Search Engine Land and not long after the term “mobilegeddon” had been coined. The term refers to the Armageddon of non-mobile-friendly pages in Google’s mobile search results as of April 21st, 2015. In just under two months anyone with a website has had to measure their mobility and if necessary, adapt to mobile-friendliness in order to maintain their search presence with mobile users. Forget Panda, forget Penguin, mobile-friendly is arguably one of the biggest updates in all of search history – Google’s announcement affects mobile search results worldwide. Creating a mobile site, adapting your mobile content strategy and having mobile on your radar is no longer a choice. Complying to this announcement in a few short weeks means assessing your website, your content and your content strategy. With little … [Read more...] about How to Adapt Your Content Strategy for Mobilegeddon