New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete with existing companies. And for brick-and-mortar storefronts, being found on Google Maps is key to driving traffic to the business. Due to the economic explosion in the Plano and Frisco suburbs of Dallas, opening of new local stores is rampant. New commercial developments are being built and filled with shops within a matter of months. This growth also provides the ability to make some interesting Google Map search observations, as comparisons can be made between stores with similar attributes. I’ll take a look at new restaurants located in the map area below. It’s a less-than-one-mile stretch of a busy road running north to south. The east side of Preston Road is substantially built out and has many established businesses and restaurants that have been there for several years. The west side of Preston Road is very new — all five restaurants there … [Read more...] about 5 ways you can improve your new business’s visibility on Google Maps
Get listed on google maps
As use of Google Maps grows, marketers are increasingly drawn to the promotional potential found there, and some innovative ways of insinuating ads into the interface have evolved. Here’s a breakdown of some of the strangest tactics that have been dreamed-up for getting messages in front of Google Maps users. 1. Virtual ad placement Just this month it was reported that Google was awarded a patent for overlaying ads on sections of images. This could easily include overlaying ads on Street View Images within Google Maps, placing them over regions of photos containing billboards and posters on the outsides of buildings. This variation on the concept of virtual product placement probably strikes companies like Clear Channel Outdoor, which owns billboards all over the country, as somewhat invasive. It also reminds me of a form of guerilla marketing like the confrontationalist artwork of Ron English and the Billboard Liberation Front, who are famous for hijacking billboards by … [Read more...] about Six Odd Tactics For Getting Ads Into Google Maps
Google has reacted to how racist searches can bring up the White House and other locations by promising to extend its “Googlebomb” protection to Google Maps. Google has apologized for the situation and promised a fix is on the way. From its blog post today: This week, we had some problems with Google Maps, which was displaying results for certain offensive search queries. Like many of you, we were deeply upset by this issue, and we are fixing it now. We apologize this has taken some time to resolve, and want to share more about what we are doing to correct the problem. The Racist Listings The problem attracted attention this week after it was discovered that searching for “n–ga house” would bring up the White House on Google Maps: A similar problem hit Howard University, a historic and predominantly Black college. However, the problem wasn’t just restricted to prominent places in the Washington DC area nor slurs against Blacks. Racist Listings In … [Read more...] about Google To Implement Googlebomb Fix To Prevent Racist Listings In Google Maps
Recently, a dermatologist in Hollywood, Florida, hired us for a consultation. He had three listings on Google My Business and wanted to know how to consolidate them. It turned out he actually had five, and the issues they were causing were a bit worse than he had realized. When we started, I made a full list of his duplicates, and this was what we were looking at: An unverified listing for his practice at an old address with 11 reviews. A verified listing for his practice at the current address with 43 reviews. An unverified listing for a doctor who no longer worked there. Another unverified listing for another doctor who no longer worked there. Another unverified listing for the practice at the current address with two reviews. When he contacted me, he was aware of the three listings for his practice but was unaware of the listings for the two doctors who used to work for him. Many people don’t think to look for these, but this is a huge oversight (as you’ll see with … [Read more...] about Why you cannot ignore practitioner listings on Google My Business (case study)
To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull consumers who are trying to get by from paycheck to paycheck into a deepening hole of debt. Just this week, the FTC fined a payday lending group $1.3 billion for deceptive loan practices. Industry watchdog groups have been advocating for more regulation and pressing for change, and in May, Google announced it would start to ban payday and high-interest loan ads. The ban started rolling out the week of July 20. There were estimates the move could cost Google millions in lost ad revenue. Yet, more than two months later, it appears the ban is likely having little to no impact on Google’s bottom line. as ads continue to fill the available slots on desktop and mobile. Why? Because it’s not an actual ban, and the advertisers quickly figured out how to change their messaging to meet Google’s policies. In a … [Read more...] about Why are payday loan ads still showing on Google after the ban?