After hours of coding, writing, designing and optimizing, finally, a new web page has gone live. But hey, why is it not appearing in Google Search? What have I done wrong? Why does Google hate me? Now, now, we have all been there before. And I have learned to give it at least a day or two before trying to seek out my new blog post on Google Search. Because I have long accepted that that’s how long Google needs to actually put my newborn, I mean my new blog post on Google Search. The process of getting a new web page or a new website on Google Search is a long and windy one. But it’s one worth learning about. Let’s start with the basics. What is Search? How does it works? Here’s a video from Google, where Matt Cutts tell you a little about how search works. Have you watched it? If yes, please bear with my little attempt at summarizing. For a content to appear on Google Search, it has to go through spiders. No, not real spiders, but a program called spider. The … [Read more...] about 5 Reasons Your Page Is Not Indexed On Google Search and How to Fix It
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Did you know 90% of information transmitted to the brain is visual? The brain also process visuals 60,000 times faster than text and studies have shown 40% of people respond better to images than plain text.It is clear that people respond to images. Lets look at an example. If I describe a “small, domesticated carnivorous mammal with soft fur, a short snout, and retractable claws”, I would be describing a cat. If instead I simply show you an image of a cat, you would understand I was describing a cat immediately. This is why visual content is so important. Why are Images Essential to Your SEO Strategy? High quality content is key for organic visibility. Lately, we have seen Google prioritize the image blocks in the SERP, going from position three to position two or even one in most countries. Images are here to stay and they are an important component of a good SEO strategy. Visuals grab the attention of search engines; as well as the attention of users. Images allow you to … [Read more...] about Insights on Google Image Search Behavior
Imagine this. You’re an entrepreneur with a hot new product. You’re about to launch your website, sell your product, and change the world. All you need to do is get your website up and running. Oh, and you need to get it to rank, too. So, how are you going to do it? Is it possible to create a new website and start ranking on the first page of Google in just a few weeks? The old-school SEO companies used to claim they could get a “first position” ranking for your company. Today, the SEO game is much different. You can’t guarantee or get first-page ranking with the same bag of black hat tricks. Today, there’s a new content-driven, user-focused approach to SEO. The process is different, but it is still possible to get your website ranked quickly. I’ll explain how. Know What You’re Targeting First, you need to define what it is you’re trying to rank for. There is no such thing as simply ranking. You have to rank for a given keyword. As … [Read more...] about How to Help Your New Website Get Indexed on Google
Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Or even worse, when they barely have any backlinks? I’ve been asked this question a lot over the last few months, so I thought I would write a blog post explaining why that happens. Here’s why some sites rank high when they aren’t optimized: Reason #1: Click-Through Rate Part of Google’s algorithm looks at a click-through rate. It calculates it as a percentage, reflecting the number of clicks you receive from the total number of people searching for the particular phrase you rank for. The higher the percentage, the more appealing your listing is compared to the competition. And if your click-through rate is higher than everyone else’s, Google will slowly start moving you up the search engine results page, as this algorithm factor tells Google that searchers prefer your listing. Looking at the click-through rate isn’t enough, however, as … [Read more...] about Why Some Un-optimized Sites Rank High on Google?
Google Places is one local listing you don’t want to miss. Having a solid Google Places listing is a great way to position your company as a leader in a your business niche in a particular location. While some industries might cater to this more than others (restaurants for example), every business can benefit from connecting with locals. The local sphere is smaller, and although you might have a lot of competition, you have a much better chance of connecting with relevant users than if you just focus on the national Google search engine. Long story short: This should be a priority for any company looking to take advantage of the online community. How to Submit Your Site to Google Places Google Places makes it incredibly easy to get started. In less than 5 minutes, you can get your business listing up and running on the largest search engine out there. Follow the steps below to get started: Step 1: Visit this link, agree to the Terms, and start adding information about your … [Read more...] about Getting Started With Google Places for Business