The first page of search engine results is prime real estate. And every webmaster is trying to get their website to show up there. But just when you think you finally landed a slice of that coveted real estate, you find your site’s ranking has dropped like a rock. Sometimes, it means your site was hacked. … [Read more...] about How hacking hurts your website’s ranking in search results
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More often than not, a high bounce rate isn’t a positive thing. It is a quality metric that many think has a place in Google’s ranking algorithm. If your website is consistently running in the 70 to 90% range, it’s probably time to take a long, hard look at your website. An abnormally large bounce rate is concerning when it comes to your natural search traffic, but it is down right criminal when it comes to your paid advertising. If you are forking over $5 to $10 per click on a competitive ad term, don’t you want to make sure that customer hears your message? … [Read more...] about 6 Tips to Reduce Bounce Rates in Google AdWords
Smart goals basically tell you how many high quality visits you recieved and how they perform sales-wise if you are tracking sales. It also shows those metrics for each traffic source. So if you got eight million visits from Facebook and 800,000 of those achieved smart goals, you’ll see that in Analytics. … [Read more...] about What Are Smart Goals? Google Analytics and AdWords
However, if you do not follow these guidelines, you will see your organic traffic decrease and I have seen organic traffic drop by as much as 50% when proper planning has not been executed. The chart below is for a website that decided to launch the website first and ignore the guidelines – The impact was so dramatic it could still be seen 6 months post-launch. … [Read more...] about The Complete Guide to Launching a New Website
Specifically, the paper proposes a framework that takes a user location and a collection of near-by places as arguments, producing a ranking of the places. The framework enables a range of aspects of directions queries to be exploited for the ranking of places, including the frequency with which places have been referred to in directions queries. Next, the paper proposes an algorithm and accompanying data structures capable of ranking places in response to hyper-local web queries. Finally, an empirical study with very large directions query logs offers insight into the potential of directions queries for the ranking of places and suggests that the proposed algorithm is suitable for use in real web search engines. … [Read more...] about GPS to Correct Google Maps and Driving Directions as a Local Search Ranking Factor?