A friend recently presented me with a tiny kitten she and her daughter rescued from a busy intersection. This kitten was not particularly adept at walking and would occasionally fall over, but she kept trying, using her tail to keep her balance and become more skilled at walking. I can hear you ask: What in the world does my new kitten have to do with paid search for small businesses? As I observed the kitten’s progress, I found myself comparing her transformation to that of a small business venturing into paid search marketing for the first time. Small businesses, like the kitten, need to start slow, practice, and use their tails (their tail words, that is) when starting out in paid search. In this article, I’ll explore some of the obstacles that keep small businesses from venturing into the paid search arena. I’ll then recommend a series of initial first steps you can take to gain confidence and proficiency using this advertising venue. Myth versus reality In … [Read more...] about Taking The Fear Factor Out Of Paid Search For Small Businesses
Getting debt paid off
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, I joined Kelsey Jones, Executive Editor of SEJ, for another episode of Freelancers Forum, a series of Marketing Nerds episodes about the ups and downs of being a freelancer. We share our experiences, tips, and advice on how to be a successful freelancer. In this episode, we talked about the dreaded slow season every freelancer faces, including how to prepare for it. Read excerpts below or listen to the full episode at the top of this article. Danielle: There are slow seasons every year. Summer, I’ve noticed, June and July specifically are slower, versus August, people tend to get back into the office. Then again at the end of November, beginning of December, probably into the first or second week of January. This is because everyone’s pretty much on autopilot. All the projects are wrapped up, they’ve … [Read more...] about How to Accommodate for Slow Freelancing Periods Freelancers Forum #9
Google’s share of the Internet ad market has risen almost 10 percent in the last five years, from 34.9 percent in 2006 to 44.1 percent in 2010, making it the undisputed Goliath in online advertising. Google also dominates global search, accounting for 85 percent of all searches as their three main competitors, Microsoft, Yahoo, and AOL, have slipped to just a 13.8 percent share combined, according to advertising and communications firm ZenithOptimedia. As Google continues to grow, thanks to acquisitions like DoubleClick and YouTube, Facebook has also increased their market share, though it is more at the expense of companies like Microsoft and AOL. Facebook’s 0.6 percent 2006 market share had grown to 3.1 percent in 2010; ZenithOptimedia expects they will surpass Microsoft by the end of this year. They doubled AOL during 2010. In times of persistent economic uncertainty, it wouldn’t be difficult to take a pessimistic view in predicting expenditures in the coming year … [Read more...] about Google Now Owns 44% of Global Advertising Market
To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull consumers who are trying to get by from paycheck to paycheck into a deepening hole of debt. Just this week, the FTC fined a payday lending group $1.3 billion for deceptive loan practices. Industry watchdog groups have been advocating for more regulation and pressing for change, and in May, Google announced it would start to ban payday and high-interest loan ads. The ban started rolling out the week of July 20. There were estimates the move could cost Google millions in lost ad revenue. Yet, more than two months later, it appears the ban is likely having little to no impact on Google’s bottom line. as ads continue to fill the available slots on desktop and mobile. Why? Because it’s not an actual ban, and the advertisers quickly figured out how to change their messaging to meet Google’s policies. In a … [Read more...] about Why are payday loan ads still showing on Google after the ban?
So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm. In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a whole and how the brave and the bold can continue to safely improve their organic visibility without fear of repercussions from punitive search engine algorithms. The announcement After a few weeks of turbulence in the SERPs, the announcement that many had predicted was finally made. The Penguin 4.0 announcement had two key points: Penguin is now running in real time. This is really good news. There are lots of folks out there who have paid the price for low-quality SEO yet are still not seeing a recovery after removing or disavowing all of their spammy backlinks. Certainly, a house built on dodgy links will not spring back to a position of strength simply by removing those links; however, there are many … [Read more...] about Authority & link building with real-time Penguin