share tweet share pin it e-mail share Tesla founder Elon Musk deems it more dangerous than nuclear weapons. Facebook founder Mark Zuckerberg believes the technology will help save us from ourselves. Whether you’re onboard with advances in machine learning, few doubt true artificial intelligence is coming sooner rather than later. Upgrading won’t be optional once the paradigm shift happens. AI will soon manage whole businesses, oversee economic sectors and control brands. The next step? Building your brand persona. Find out why in this Unwrapping the Secrets of SEO. Why a Brand Persona? Artificial intelligence has long been seen as the next in line after mobile-first, the Internet of Things, smart assistants, voice and visual search, and the cloud. Google at its annual I/O developer’s conference from May 8-11 is expected to further detail plans for what the search giant believes will be a future where artificial intelligence guides … [Read more...] about Unwrapping the Secrets of SEO: Brand Personas The New Phase of AI at Google I/O –
Getting hired at google
With the amount of news we read each day about Google, the words “Google” and “secret” are rarely thought of together. Yet, one of the best-kept “secrets” for creating incremental traffic to online retail sites is actually Google Shopping. Not only is this traffic “free,” but the conversion rates are often higher than the more widely used channels. So why is it a “secret”? Historically, it has been quite difficult to get Google Shopping set up, and it was almost certain that you’d need to hire a company that specializes in running shopping feed programs. While I still highly recommend seeking out experts with specialized experience here, it is actually quite possible to begin this process on your own. Here’s how: First, you will need to open a Google Merchant account within Google. If you already have a company Google Adwords account you use, I would use the same login credentials to open the Google Merchant … [Read more...] about Getting Started With Google Shopping Feeds
I recently had an AdWords client get blacklisted by Google for policy reasons. Anyone who has worked on AdWords accounts for more than a couple of years has no doubt had this happen to them as well. In this case, I had just launched the client’s account and had bought a total of maybe 20 innocuous terms. To be clear, there was *absolutely* no reason for this client to be banned (the client offers free online classes, is VC-funded, and 100% legit in every way). Here’s the initial email we got from Google notifying us that we had been blacklisted: From: [email protected]>Date: Tue, Oct 23, 2012 at 4:42 AMSubject: Your AdWords Account: Account SuspendedTo: [redacted] This message was sent from a notification-only email address that does not accept incoming email. Please do not reply to this message. If you have any questions, please feel free to email us through the AdWords Help Center at https://adwords.google.com/support/bin/request.py. Dear AdWords Advertiser, … [Read more...] about Can Google AdWords Customer Service Be Saved?
It’s been big news recently about major brands and Google penalties, and the floodgates feel open on people spotting even more brands possibly hit out there. Some new crackdown by Google? No. It’s the rise of hyperactive attention in this area, and that’s turning into a problem. Hence this open letter, on how we’re planning to address “public penalty reports” here at Search Engine Land. In Summary: Penalties Aren’t Always Newsworthy The TL;DR is this. We’re not going to be writing about every brand that is suspected to be hit by a Google penalty. Unless there’s some exceptional news value, there are better things to do. Google has been hitting big brands with penalties for over a decade; Google’s even penalized itself five times. Brands being penalized by Google aren’t news, though the circumstances in some cases might make them so. That’s the summary. The long answer is below. Buckle up for it, if you really care … [Read more...] about Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google
Tomorrow is the so-called “mobilegeddon” — the day Google gives mobile-friendly web pages a boost in its mobile search results, and demotes the ones that aren’t. Google gave site owners and webmasters a two-month warning about this change — time enough for many to adapt, but you can bet that many websites are going to disappear from Google’s mobile search results tomorrow. Surely there are millions of small business owners that rely on mobile visibility, but a) aren’t even aware of tomorrow’s change, or b) don’t have the time or money to make their websites mobile friendly. For the ones lucky enough to use a content management system like WordPress, it might be as easy as switching to a responsive theme. For the ones with a small website and a web developer/designer on staff (or on contract), it might be as easy as converting to a mobile-friendly design. (For a big site like Search Engine Land, we went through this last year and it … [Read more...] about My 20-Year-Old Website Is About To Get Zapped By Google’s Mobile-Friendly Update