Although we touched on many points in this guide, there is so much more these tools can be used for, and there are many ways to benefit from these tools and reports, but getting started is the first step! Search Engine Land has a complete archive of Google Webmaster Tools updates and WMT feature news to utilize as a resource as well. … [Read more...] about The SEO Guide To Getting Started With Google Webmaster Tools
Getting website higher on google
With the mobile phones getting smarter day by day, we can expect that voice search will dominate in the near future. Follow these best practices in the voice search optimization and get your website found in voice search. … [Read more...] about How to Optimize Your Website for Google Voice Search (Step-by-step Guide)
Notably, Google’s spring cleaning appears to be continuing, with many sites seeing continued visibility declines through last week. Similar results played out in English-speaking countries, though we found no correlation in non-English results. We also confirmed that the changes first occurred on mobile before moving to desktop – further sign that Google increasingly is emphasizing fresh content for mobile. … [Read more...] about Google’s Phantom Menace: Publishes clean up your act
The menu may be provided by the restaurant or via a third party, most commonly, SinglePlatform. This is the provider of the menu for Domino in Venice Beach (though this is not clear from Google’s listing). Find a table appears to be exclusively provided by OpenTable, even where the restaurant takes reservations on its website, either directly or through a preferred third party. Place an order, where available, is only provided via third parties, such as GrubHub/Seamless, Eat24 (Yelp), DoorDash, Delivery.com, BeyondMenu and Slice/MyPizza.com. This is the case even when the restaurant has its own delivery service via its website. As seen below, both neither the GMB listing for Domino’s or James’ Beach offers place an order, but both outlets do offer delivery from their websites. … [Read more...] about Where is Google heading with mobile local search?
They’ve created a platform that’s more suitable for companies who can afford to brand, yet Google often markets itself as a sort of online classified-style ad service. There’s the disconnect. Businesses believe they’re able to pay for leads in a cost-efficient manner. In reality, it’s become a very expensive way to generate leads. So, while it’s not Google’s fault that the platform has become what it is, it’s also not fair to say that this is a platform that’s suitable for inexperienced small businesses and entrepreneurs – because it’s not. … [Read more...] about Does Google Discriminate Against Some Businesses?