With little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web pages accessible via desktop and mobile. That’s right, immersive VR videos and images for VR headsets can now be optimized for search, … [Read more...] about Leveraging 360 VR video & image optimization for SEO
The SEO technology space could benefit tremendously from the establishment of technical standards. Implementation of Google’s own specifications is inconsistent within our tools and can lead less-experienced SEOs to believe their sites are in better shape than they are. In … [Read more...] about How and why the SEO tools industry should develop technical standards
What would you do if your web pages could load four times faster with six simple steps? You would login to your site and start walking through these steps, of course. That's exactly what I did. On February 23, 2016, Google introduced AMP listings into its mobile search results. … [Read more...] about Does Google AMP Affect SEO?
I recently had the opportunity to interview Morgan Brown, the Head of Growth at TrueVault and Qualaroo and a speaker at the upcoming SEJ Summit in Santa Monica on February 24th. The conference ticket cost is being covered by our partner, Searchmetrics. Searchmetrics delivers … [Read more...] about Delivering Experiences Through Growth Hacking W/ @morganb
Here’s proof we’re in a fast-paced, immediate gratification online era: If people can’t access a website within three seconds, they’re gone. Buying decisions are made in micro-moments. 70% of people who switch off a mobile app or site do so because of slow … [Read more...] about Guide To Creating AMP-Friendly Content
Working from home can be a great opportunity that finally allows you to work just how you want to … or it can be a disaster. Having worked from home for over a decade and running a 100% remote-team, I have learned a few lessons. Here are my 15 productivity tips for working … [Read more...] about 15 Productivity Tips for Working from Home
What is TTFB? Time to First Byte (TTFB) is the time it takes a user to receive the first byte from a web server when requesting a particular URL. After testing several websites, data showed that although there is no solid evidence to suggest ranking had a strong correlation to … [Read more...] about How to Optimise your Time to First Byte (TTFB) to Improve Search Results
Landing pages are so effective for lead generation because they eliminate all of the distractions of a typical website — navigation, social sharing, and any links that do anything other than convert. That’s why we never start a marketing campaign without a dedicated … [Read more...] about The Weird and Wonderful Ways to Use Landing Pages
In the world of search, even dominated as it is by giants like Google and Bing, there’s still room for a small organisation to do something new, and do it well. Enter Plonked, a niche search engine focused on providing information about businesses. Plonked was co-founded by … [Read more...] about A first look at Plonked, the new search engine for business
Last Wednesday, Google announced the rollout of Accelerated Mobile Pages (AMP), a new project that will have long-lasting consequences for content publishers and search marketers. It’s a logical extension of Google’s growing mobile-first approach toward serving … [Read more...] about Google’s AMP project: what will be the impact on publishers?