Benjamin Spiegel is the CEO of MMI Agency, a Houston-based brand activation agency that has been serving Fortune 500 clients since 1986. A digital advertising veteran with extensive experience in advertising, media, data, and technology, Benjamin has developed highly successful marketing campaigns for numerous global brands. Prior to joining MMI Agency, he was the VP of Innovation at Catalyst/GroupM, a WPP agency, where he managed the P&G business. … [Read more...] about The Future Of SEO Reporting: A Call To The Industry
Global innovation index report
GOOGLE ADS NEWS AdWords Showcases Ad Version History If you are one for experimentation and ad tests, the new Google AdWords feature is perfect for you. You can now access your ad version history and the efficiency data of each edition of your ad. Every time you make a slight tweak to your ad, Google AdWords creates a new copy of your ad - it kind of works like Google Docs, if you are familiar with the service. The ad version history allows you to view how your ad looked before, as well as how it performed. You can see the dates of the ad changes, the period they were running live, and the tweaks themselves. … [Read more...] about Google News Digest: The Mobile-First Index and Mobilegeddon are Here
Take-down requests could be sent to a single location, evaluated, and then acted upon by the major players in concert with one another. This would potentially save on costs for all of those companies and also reduce some costs for reputation attack victims. Sure, this requires a level of cooperation among big tech companies, but the rewards could be significant. Costs of evaluations of removal requests are not going away. … [Read more...] about Has Google suspended defamation removals?
Getting Creative With Ad Copy & Testing How Dynamic Ads Can Supercharge Your SEM Campaigns What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar How Email Marketing Is Revolutionizing Paid Search Running Global PPC Campaigns At Scale Mining, Refining & Minting Success With AdWords Display & Video Yahoogling: What’s Up With Yahoo, Google & Bing Mastering AdWords Scripts The Great Campaign Structure & Match Type Debate Advanced Audience Targeting Getting Images Right In Paid Search Competitive Research For SEM How To Care For Your Shopping Campaigns: What To Do Every Day, Every Month, Every Season Paid Search Roundtable … [Read more...] about What To Expect When You Attend Our @SMX Search Marketing Event
Although our average conversion rate on the “poor” platform was indeed c1%, as expected, one particular channel stood out: email. This was converting at roughly twice that rate, suggesting the ‘fundamental issues’ may not be quite so fundamental and more to do with poor landing pages or product pricing (email typically represents appropriate landing pages and a value deal delivered to a targeted, pre-qualified audience). … [Read more...] about Deliver Transformational SEO Performance With Simple Techniques