In the last SEL video search column, Eric Papczun described the dilemma faced by content producers that are striving to keep up with the insatiable demand for new video content. Producers are looking for efficient methods of discovering what online viewers are interested in, and then packaging their content to maximize exposure. The example used was a television network, one that is mostly concerned with ongoing generation of new content. What’s interesting to note is that, of all the content producers vying for attention on YouTube, television networks are the ones with the most preexisting content to offer. Dusting off the archives Think of the volumes of material at networks’ disposal. A half-hour nightly news show that’s been on the air for 30 years has (minus commercials) about 3,500 hours of content to offer. Factor in the number of news stories that represents and you’re talking ten times as many clips, easily. And that’s just one show. The question … [Read more...] about Tagging 10,000 Videos: Science Or Sweat?
Global warming top 10 effects
Last year Google Analytics released a few new features, among them the Motion Charts. The feature is based on software developed by Gapminder, acquired by Google in 2007. According to the Google Analytics blog, “Motion Charts provide a multi-dimensional, over-time analysis of the data in your report.” This feature provides a powerful way to visualize data in five dimensions: x-axis, y-axis, size of bubble, color of bubble, and time. In fact, if you choose metrics that are combinations of more than one metric, such as conversion rates (number of conversions divided by number of visits) bounce rate (number of bounces divided by number of visits), and Pages/Visit (number of pages divided by number of visits), you can even increase the number of dimensions to eight. Here’s an example of a Motion Chart: Improve SEO keyword targeting. As we will see in the examples below, one of the advantages of Motion Charts over other forms of visualization is that it enables the … [Read more...] about How To Use Google Analytics Motion Charts To Maximize Results
SEO is like a car. You can't just ask "how much does SEO cost?" SEO is like food. Quick, cheap SEO and has little long-term value, while healthy SEO costs more but has a better long-term effect. SEO is like a chair. It's something you don't want to collapse underneath you. (via @mflem25) SEO is like ice cream. There are a lot of different flavors of SEO strategies that bring satisfaction, and you usually want to try more than one. SEO is like music. The foundation hasn't changed since the beginning, but the application of SEO evolves with time. SEO is like kids. A lot of work goes into it and you can't be guaranteed of the results. SEO is like a surgeon. Sometimes you have to do a lot of website surgery in order to cut out the sickness. SEO is like a doctor. If you don't follow the advice of your SEO, you'll never have a healthy site. SEO is like a diet. It's easy to know what to do. Not so easy to do it successfully. (via @mflem25) SEO is like getting in shape. There are no … [Read more...] about SEO is Like [Insert Analogy Here]
Last June 2018, at the SMX Advanced conference in Seattle, I announced that over the next 18 months my team will focus on improving our crawler Bingbot.Let me take the opportunity of this post to share our progress and learnings on this journey.Why Optimize Crawling?First things first, let me explain why search engines must crawl the web and the challenges they are facing.Bing’s crawler, Bingbot is a key component of the Bing platform. Bingbot’s main function is to:Download webpages to get the latest content and discover new links from existing known links.Verify that web documents already indexed are still valid, not dead links, helping to keep the Bing index comprehensive and fresh to answer customer queries with relevant results.For example, Bing customers searching for the latest space rocket launch can search and find new relevant webpages only seconds after this rocket launch. To be able to link to these new URLs, we have to discover, select, crawl, process, and then … [Read more...] about Why & How Bing Plans to Improve Its Crawler, Bingbot
More than half of consumers worldwide are willing to pay more for products and services from brands that are committed to making a positive social or environmental impact, according to a global survey conducted by Nielsen, which is why giving back is no longer just a non-profit business model. Similarly, BDC-Ipsos released a survey that found that 60% of Canadian shoppers were willing to pay an additional 5% for products and services that were considered ethical. The same survey also reported that consumers would stop purchasing from a company with irresponsible business practices; and I don’t think the results are simply because us Canadians are so nice, eh. These surveys were discussing exactly the types of for-profit/for-change hybrid businesses that this article is focusing on. The new super-breed of business, a hybrid between profit and purpose. Welcome to socially-responsible for-profit businesses that have had “change the world” written in their business plan … [Read more...] about Profit Meets Purpose: 5 Companies That Give Back