But eventually as Google gained popularity, I became concerned. We needed the traffic Google could send us. What were we to do? We actually had to go and remove all those links (what a task that was), confess our fault to Google and beg for … [Read more...] about Avoiding Search Engine Penalties or Getting Out From Under Them
Goggles search engine
We first send the user’s image to Google’s datacenters We then create signatures of objects in the image using computer vision algorithms We then compare signatures against all other known items in our image recognition databases; and We then figure out how many matches exist; and We then return one or more search results, based on available meta data and ranking signals; and We do all of this in just a few seconds … [Read more...] about Google Mobile Gets “What’s Nearby,” Voice Search Expands & “Goggles” Search By Snapping Pictures
For now, Pinterest. With billions of data points and some seasoned image search professionals driving the technology, it provides the smoothest and most accurate experience. It also does something unique by grasping the stylistic features of objects, rather than just their shape or color. As such, it alters the language at our disposal and extends the limits of what is possible in search marketing. … [Read more...] about Pinterest, Google or Bing: Who has the best visual search engine?
Ask has their own search engine and their own paid advertising. In years past they used to display search results from their own database along with results from others, including Google. Now they stick to their own database for natural results. They do however participate as part of Goggle's search network, and you will find Google ads displayed along with the Ask ads. Ask highlights their ads above the natural results, never along the right side of the page and they label them as "sponsored results". Along the left side of their search results, they display options that allow you to narrow your search results. … [Read more...] about SEM Boot Camp – Paid Search Advertising Roadmap
Remember when everyone wanted the #1 position for one-word searches? Time was that more than half of searches were only one word, but searchers have grown a lot more sophisticated since then. One-word searches rarely found what searchers were looking for, and comprise far less of the mix nowadays. It's just one way that search marketing is getting more specific. … [Read more...] about Search marketing gets specific