But eventually as Google gained popularity, I became concerned. We needed the traffic Google could send us. What were we to do? We actually had to go and remove all those links (what a task that was), confess our fault to Google and beg for … [Read more...] about Avoiding Search Engine Penalties or Getting Out From Under Them
Goggles search engine
Google “Goggles” for Android devices was the third part of the mobile announcements portion of the program and definitely the most “sexy.” The capability uses the camera — as a variation on “augmented reality” — to search on objects/images. Take a picture and get information back. Others can do this (e.g., Amazon/SnapTell, Nokia) but not as “horizontally” as Google intends. … [Read more...] about Google Mobile Gets “What’s Nearby,” Voice Search Expands & “Goggles” Search By Snapping Pictures
Google made early waves in visual search with the launch of Google Goggles. This Android app was launched in 2010 and allowed users to search using their smartphone camera. It works well on famous landmarks, for example, but it has not been updated significantly in quite some time. … [Read more...] about Pinterest, Google or Bing: Who has the best visual search engine?
Occasionally, if your search term is very, very obscure, you'll see only a very few ads, but the most ads that Google will display on any results page is ten. Sometimes there are only one or two ads at the top of the page, and never more than three. But sponsored links always display on the right hand side of the natural results. Google will only 'serve' ten ads per page; if there are more than ten advertisers, Google pushes them to the next page. If all you want to view are sponsored links, then you can click the "more" displayed just below the sponsored links. But you'll still see only ten at a time. … [Read more...] about SEM Boot Camp – Paid Search Advertising Roadmap
What people used to search for on their third or fourth try is more likely their first try today. And part of that is because people know a lot more about search, so they are more willing to type a bit more to get the answer they seek on the first go-round. But there is a lot more going on. … [Read more...] about Search marketing gets specific