SEO generally involves a bit of shifting around tags, carefully creating highways for crawlers to find your pages, and meticulously linking authoritative websites to slowly climb up the rankings.While it’s true that the “if you build it, they will come” approach to web content does not actually drive traffic – because good content doesn’t always bubble to the surface – it’s also true that the limits of your content are the limits of your ranking.Think of your content as the potential ceiling for your page ranking, and your SEO strategies as the actual progress toward that page ranking.Even with perfectly optimized pages, B grade content probably won’t rise to a #1 Google ranking.On the other hand, A+ grade content without SEO may start to go stale and acquire mold on the second page of Google.Put aside your Excel sheets, keyword research, and optimization guides for just a minute.Let’s talk about the nuts and bolts of … [Read more...] about Want to Rank #1? 6 Tips to Create SEO-Friendly Content
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Most clients I work with understand the importance of link building and the effect it has on organic rankings and traffic. However, many clients, for a variety of reasons, aren’t willing to consider social media as link building tactic. They feel that it’s not worth the time investment, and the quantity and quality of links don’t result in ranking changes or increased traffic. For this article I’ll detail the impact social media stories had for particular sites. I’ll also offer some tips on how you can improve and maximize these link building efforts to boost your rankings. To minimize any “fresh” ranking anomalies, I selected URLs that were over six months old. To make it more realistic and competitive, I chose a commercial category: automobiles. To discount domain trust, I omitted well known brand domains such as Forbes.com, Motortrend.com, CarandDriver.com and others. I also eliminated top tier auto blogs such as AutoBlog.com from Weblogs … [Read more...] about Do Social Media Links Translate In Organic Rankings?
Google just filed its quarterly 10Q statement. Among the things in the filing is detail about Google’s acquisitions in 2010. There were 40 costing Google a total of $1.6 billion and change. There were three substantial acquisitions (mostly bought with stock) and a whole bunch of smaller acquisitions that Google lumps together in the filing: “During the nine months ended September 30, 2010, we also completed 37 other acquisitions for a total cash consideration of approximately $626 million.” The big three were AdMob ($655 million stock, $26 million cash), Slide ($179 million cash) and On2 Technologies ($95 million stock, $28 million cash). The AdMob shares were either vested or on an accelerated vesting schedule because AdMob founder Omar Hamoui has left the building, only about five or so months after the acquisition formally closed. However less than a month after the closing I discovered on LinkedIn that AdMob VP Ali Diab (former Yahoo and co-founder of Ripple TV) … [Read more...] about Google Spends $1.6 Billion (So Far) On 40 Acqusitions In 2010, Loses Key Personnel
Six-to-One Impact in Offline Stores Based on two years of research conducted by retail marketing firm RevTrax, the study discovered that “for every $1 of e-commerce revenue generated from paid search, marketers can expect to see approximately another $6 of in-store revenue.” In other words, paid search has 6:1 impact on offline sales over e-commerce. Because of the challenges of tracking consumer behavior online to offline, most of this has been invisible to marketers. Only now with the rise of smartphones and other methodologies is online-to-offline tracking becoming more widely available. Between August 2009 and August 2011 RevTrax monitored millions of paid-search ads and consequent sales for its retail clients. To track in-store sales accurately RevTrax used landing pages with coupons and unique IDs: A paid search ad was displayed to a consumer The paid search ad led the consumer to a printable or mobile landing page displaying a coupon with aunique barcode The … [Read more...] about Paid Search Drives $6 In Local Sales For Every $1 In Online Sales — Study
RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more carefully designed studies to get a more responsible answer to this question. The Conventional Wisdom You hear numbers thrown around all the time about the online to offline spillover factor. I’ve heard that for every order tracked online there are 4, 6, 7 — I even heard 10 once — offline orders driven. All of these numbers are misleading and often are cited by people who have a vested interest in leading people to believe online advertising is even more valuable than it is. It’s not that the numbers are made up — they just don’t mean what some folks imply that they mean. For instance, let’s say you’ve based your spillover estimates on customer … [Read more...] about Paid Search Drives Store Revenue… But How Much?