Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about The Good, Bad, & Ugly Reactions
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Social signals: Social media signals can be one of the best indicators of how people actually engage with the content that’s linking to you. This can also be an indicator of the quality of the page. In the Backlink Details module, check Facebook Popularity, Google+1’s, LinkedIn shares, Pintrest bookmarks, and such to view how the pages linking to you are performing on social media. Please note that stats on Page Twitter mentions have stopped being available in SEO SpyGlass since Twitter discontinued the count feature: … [Read more...] about Avoid Penguin Updates: A Guide to Removing Bad Links
Wait at least seven days before creating duplicate content on LinkedIn and Medium, so Google has a chance to index the original page first (or publish on LinkedIn or Medium first, then use rel=canonical for your website’s blog post version). Use Crestodina’s suggestion of positioning your article from an opposite perspective (i.e. “the best” versus “the worst” of something). Publish the first paragraph of your article as a teaser on LinkedIn with a link to read more. This would not be recommended for Medium, as the platform relies on recommendations to achieve a viral factor past your own followers. Reword the entire article. You’ll have to decide if it’s worth the effort. Avoid it entirely and create content unique to LinkedIn, Medium, and your website or any other online platforms. … [Read more...] about Is Duplicate Content on Medium and LinkedIn Bad?
Site-wide links: To see the list of sites linking to yours in a descending order of the number of links they send at you. You need to Activate Historic Index > Key in your domain in Site Explorer > Explore > Referring Domains. Over optimized anchor text: See the anchor texts used most widely and you can further filter the report as well to see links for any particular anchor text. Simply hit on “Generate Report” to see the list. 301 Redirects: Find the links you are getting from parked domains/articles. Weeding out bad link networks: The functionality called Clique Hunter allows you to get a list of links pointing from penalized sites. Identifying weakest backlinks: You can get a report of the links to your site in a descending order of their strengths. You can download the data too for further use. … [Read more...] about A How to Guide on Identifying Bad Links and Pruning Them Using Google’s Disavow Tool