Google Buzz makes more sense for “normal people” verses the tech insiders. Email still is the best way to keep in touch with friends and colleagues. Yes, real time web is huge, but email is the most used feature for existing web users. Facebook on the other hand has a crappy email function and it is targeted at younger audiences who don’t value email. This is a good move for Google – go after the users they own and leverage that to bolt on a social network component – it’s a threat to Facebook. … [Read more...] about The Good, Bad, & Ugly Reactions
Good bad ugly
Display Select is a recent addition to the AdWords world; it pushes your text ads onto parts of the Google Display Network (GDN). GDN can be a very powerful network if managed properly — we have many clients that see 30-40% of their acquisitions coming from GDN — but it can also be a cesspool of irrelevant and occasionally fraudulent sites. (Example: I recently evaluated a B2B telephony site that was spending thousands of dollars a month on a website that had articles about getting cat urine out of carpets!) … [Read more...] about Default Campaign Settings in AdWords – The Good, The Bad, The Ugly
It’s with these metrics that the value of design can be quantitatively proven in your own business. Before you champion a company-wide stampede to poach designers from Apple, start with a few modest post-click experiences. No need to make new hires out of the gate — work with a freelance designer to brainstorm better ways of presenting your value proposition to those click-throughs. A/B test these new ideas as challengers to your current landing pages. … [Read more...] about 3 Dead Excuses For Badly Designed Landing Pages
Yahoo Search: This Is The “Dark Time” But We’ll Be Back Yesterday Yahoo hosted a press event called SearchSpeak that sought to dispel the “misconception,” in the words of new Search Products SVP Shashi Seth, that Yahoo was no longer investing in search. As Seth took the stage to begin his presentation the power in the room went out. Not a very auspicious start to the […] … [Read more...] about The Day In Search, February 11, 2010
All of the footprints (customers, customer interactions, customer lists, word of mouth marketing, organic links, a traffic stream outside of search, etc.) that comes along with having a successful company, works as a foundation which helps the SEO efforts boost the site even higher into the search results. As a bonus, those existing footprints on the web are also the hardest for competitors to clone. Once you have them, you have a lasting competitive advantage. … [Read more...] about Would Your Company Be A Good SEO Client?