Gabriele Regalbuto 6 Proven Ways to Improve Bounce Rate According to BrightEdge Research an estimated 52 percent of clicks on non-branded queries will go to the top 3 sites listed on the SERP. The higher your site ranks, the more clicks you will naturally receive. When Google ranks websites, they use their algorithm to try and identify the sites that best answer the needs of users. This means that they take into account engagement metrics, including a good (lower) bounce rate. This ranking factor assumes that sites with a low bounce rate do a better job of engaging readers and encouraging them to further interact with the content. When users engage with the site, Google assumes that this indicates they answer the user’s intent and needs. Obtaining a good bounce rate involves a firm understanding of what Google measures when they discuss this factor, how bounce rates can differ between sites, and how you can improve your bounce rate. Here is what we want the … [Read more...] about What Is an Acceptable Bounce Rate?
Good bounce rate
Most companies measure paid search based upon revenue targets, ROI goals, and conversion rates. Metrics such as bounce rates are generally left for the web design team to figure out, or the paid search term to obsess about without any clear strategy. In this column, we will examine bounce rates and put them in the proper context of PPC optimization. Defining The Bounce When someone bounces from your website, they are considered a non-engaged visitor. Someone came to your site, didn’t find what they wanted, and before going to any other pages – they decided to leave. Bounces are often used in usability to try to increase user engagement; however, they can also be used in the world of paid search. First, let’s define a bounce. In Google Analytics, a bounce is a one page visitor. If someone came to your site, spent twenty minutes on the page, and then left, they would be considered a bounce. Some analytics systems consider bounces as five second or thirty second visits. … [Read more...] about Should Your Paid Search Account Care About Bounce Rates?
The dreaded high bounce rate. It makes the shoulders of online marketers tense up, and causes their foreheads to wrinkle up with concern. Wait, What’s Bounce Rate Again? As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site. Before you start worrying, consider that “high” is a relative term. According to a RocketFuel study, most websites will see bounce rates between 26% to 70%. 25% or lower: Something is probably broken 26-40%: Excellent 41-55%: Average 56-70%: Higher than normal, but could make sense depending on the website 70% or higher: Bad and/or something is probably broken The overall bounce rate for your site will live in the Audience Overview tab of Google Analytics. There are a number of reasons your website can have a high bounce rate. Let’s review ten common ones and how to fix them. 1. … [Read more...] about 10 Reasons Your Website Can Have a High Bounce Rate
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings. Rand stated that he has recently been running a few experimental tests with various crowds of 500 to a couple thousand people. Everyone participating was prompted to take out their cellphones, laptops, and digital what-have-yous and perform a specific search. Once the search listing appeared, he had everyone in the crowd click one of the listings at the bottom of the results page and then click away from that site. He then monitored the results over the next few days. Rand found a whole bunch of inconsistencies. In a little more than half of the experiments, the ranking did … [Read more...] about Do bounce rates affect a site’s search engine ranking?
I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’ sites, but the principle applies generally. Here are several suggestions for ways to keep visitors from leaving your site and enticing them to stick around and view more pages. What are bounce rates? Bounce rates tell you what percentage of people left a given page on your website without viewing any other pages. It’s not to be confused with exit rates, which simply tell you the percentage of visitors that left the site from a page (i.e. they may have viewed other pages first). Also, it’s important to be aware that users could spend 10 minutes on your page before they leave the site. In this scenario, it could well be that the page has fulfilled its purpose (or that the user has just forgotten to close it). What do bounce rates tell you? It’s generally used, along with … [Read more...] about 14 ways to reduce your site’s bounce rates