Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, Caitlin Rulien sits down with Jim Dicso of SundaySky to talk about content personalization, and what makes it cool versus what makes it creepy. Jim also shared how to do content personalization right, which platforms to use, and what tactics brands should avoid. Why More Brands are Focusing on Content Personalization One of the things we’ve identified in our conversations with most large brands is that they’ve come to realize customer intimacy is becoming ever more the strategic, competitive means of how they want to differentiate their business. Being able to understand more about individual wants, needs, and behaviors of the prospects and customers that they’re looking to work with requires them to be able to deliver a more personalized experience as a means of acquiring them in the first place, and … [Read more...] about Jim Dicso on Cool vs. Creepy Content Personalization
Good credit vs bad credit
Unless you’re talking to tech geeks, SEO usually gets lumped in with genius-exclusive activities like coding or hacking. This makes sense, when you think about it, because, at one point, SEO was a little bit like hacking. Back in the good ol’ days, so-called “black hat” SEOs used to find creative ways to game the search engine system and manipulate low-quality pages into ranking at the top of Google’s charts. While search engines and user preferences have dissuaded many of these practices, there’s still a massive difference between good and bad SEO, and knowing which is which can make all the difference in your online presence. I’ve created a current, up-to-date guide on the major good and bad SEO tactics so you know what to do, and what to avoid, in your content creation — down to Google’s recent mobile penalty update. It’s true: even if you’re not purposefully creating keyword-stuffed content or pages crammed with … [Read more...] about An Up-to-Date Guide on Good SEO vs. Bad SEO: The Do’s and Don’ts
We are emotional creatures. In fact, we are the most emotional creatures on the planet. Emotions are what cause us to act. The very word emotion means “to move” in Latin. Emotions move us to action. They cause us to avoid danger and pursue pleasure. They propel us to genetic propagation and steer us from genetic annihilation. Emotions do not equal weakness For a long time, we as humans have denied our emotional heritage. We have dismissed emotions as weak and impulsive. The purely rational creature was considered the human ideal through several centuries, from Descartes to Sherlock Holmes to Star Trek’s Spock. Consider this quote from Arthur Conan Doyle’s “A Scandal in Bohemia”: “It was not that he (Sherlock Holmes) felt any emotion akin to love for Irene Adler. All emotions, and that one particularly, were abhorrent to his cold, precise but admirably balanced mind. He was, I take it, the most perfect reasoning and observing machine that the … [Read more...] about Risk vs Reward, Expressed Through Search
We all know by now that Google does not welcome duplicate content. Since it initiated the first crackdown on replicated sites, Google has certainly changed the way content is written and presented on the web. But, what do you do with the sister of duplication, syndication? Unfortunately, Google doesn’t necessarily address the issue of syndication as well as they do duplication. With content syndication on the rise, it’s hard to see what to do next. Marketers are outsourcing 18% of their content, with the remaining content being created in-house, curated or syndicated, according to Curata’s recent ebook on 2016 content marketing staffing. So, with the risk of other sites syndicating your content or vice-versa, how do you avoid the duplicate issues that Google is weeding out and still create the site content you need? First, Let’s Talk Duplicate Content Duplicate content is any block of content that matches or is similar to other domains or even on the same … [Read more...] about The Truth of How Google Looks at Duplicate vs. Syndicate Content
Chances are you’ve heard about HBO’s latest hit, Westworld. However, for those of you haven’t, here’s a quick refresher (sans spoilers): The series is based on a 1973 film of the same name that features a futuristic wild west theme park which caters to the dark desires of its wealthy guests. It’s inhabited by highly realistic – and intelligent – robots, and their interactions with the guests allow the show to explore some moral gray areas. When entering the park, guests pick out their own outfits complete with the choice between a white hat or a black hat – a not-so-subtle nod to whether or not they’ll choose to play the hero or villain later on. Marketers face a similar choice when outlining their inbound marketing strategy, specifically when it comes to generating traffic through links. Like guests that enter Westworld, marketers must choose between white hat or black hat link building strategies to elevate their content marketing … [Read more...] about White vs. Black Hat SEO: What is the Difference?