Unrelated keywords: Adding keywords that have no connection to your content is a red flag for search engines because of how unnatural it looks. Say you’re working on a site dedicated to fireplaces. Adding a sentence like, “Ryan Gosling would use our fireplace during his trip home to Canada” sounds great but really has nothing to do with how your product could benefit your target audience. Instead, it uses an unrelated celebrity to bait search engines – a big no-no. Content automation (in the body text or the comment section): We can all recognize a bot comment instantly, and although this text contains one or two keywords that will help the URL rank higher, it’s randomly generated and makes absolutely no sense to the reader – and search engines pick up on this. Below is a great example I received on a previous post on another site: … [Read more...] about White vs. Black Hat SEO: What is the Difference?
Good credit vs bad credit
First of all, our mood, which is governed by our emotions, colors everything we do, including how we shop. We buy more when we’re in a good mood. We buy less when we’re anxious. When we’re in a good mood, our brains are bathed in neurotransmitters that alter the brain chemistry, putting us on an enduring high (the same effect is realized by cocaine). Our reward center is on high alert, as we seek pleasure through the act of acquiring new goods. The risk circuitry of our brain is dampened. In our culture, this consumer high is fueled by the use of credit. Availability of credit removes us from a stimulus that reduces our desire to buy, the pain of parting with cash. As humans, we’ve built up a rather complicated relationship with cash (Dan Ariely has done extensive academic research in this area). Despite the fact that cash has only symbolic value, we’ve built up a heightened sensitivity to losing it. Psychologically, it’s much harder to part with 100 … [Read more...] about Risk vs Reward, Expressed Through Search
7. Put Your Users First As a general rule, any SEO tactic that’s meant to trick your users or search engines is a bad one. This includes things like hidden content. At the end of the day, a great guideline for good SEO is simply to put your users first. If you do this and make user experience your top priority, the chances that you’ll stay in Google’s good graces and serve your readers well is massive. … [Read more...] about An Up-to-Date Guide on Good SEO vs. Bad SEO: The Do’s and Don’ts
Let’s say it’s for an event, whether it’s a birthday, or you have your wedding there, or you go there for your honeymoon, they know that’s why you came and then they have outbound communications in the subsequent years, so an anniversary or birthday communication that says, “You had a wonderful time here four years ago for your honeymoon. We’d love to welcome you back for your anniversary. Here’s a special promotion for return visitors.” … [Read more...] about Jim Dicso on Cool vs. Creepy Content Personalization
6. NoIndex Another choice is to have the syndication network NoIndex their version of your article. This will tell Google and other search engines to keep the syndicated version out of their index and then it will resolve any questions about duplicate content in the process. … [Read more...] about The Truth of How Google Looks at Duplicate vs. Syndicate Content