Good debt vs bad debt
7. Put Your Users First As a general rule, any SEO tactic that’s meant to trick your users or search engines is a bad one. This includes things like hidden content. At the end of the day, a great guideline for good SEO is simply to put your users first. If you do this and make user experience your top priority, the chances that you’ll stay in Google’s good graces and serve your readers well is massive. … [Read more...] about An Up-to-Date Guide on Good SEO vs. Bad SEO: The Do’s and Don’ts
We love to talk about natural links and you can read plenty of articles on content marketing and influencer marketing or link bait. All content links need not be 100% organic and unsolicited. Getting natural content links is spot-on goodness, but you need to be strategic and tactical too. … [Read more...] about What Everyone Needs To Know About Good, Bad & Bland Links
Unrelated keywords: Adding keywords that have no connection to your content is a red flag for search engines because of how unnatural it looks. Say you’re working on a site dedicated to fireplaces. Adding a sentence like, “Ryan Gosling would use our fireplace during his trip home to Canada” sounds great but really has nothing to do with how your product could benefit your target audience. Instead, it uses an unrelated celebrity to bait search engines – a big no-no. Content automation (in the body text or the comment section): We can all recognize a bot comment instantly, and although this text contains one or two keywords that will help the URL rank higher, it’s randomly generated and makes absolutely no sense to the reader – and search engines pick up on this. Below is a great example I received on a previous post on another site: … [Read more...] about White vs. Black Hat SEO: What is the Difference?