Before I started writing this post I did a sweep through the last few months of Local Search and SEO articles on SEL and on other prominent blogs. I reminded myself of just how much information there is out there and how much new data we churn out each month. SEOs are information junkies! The more insights, research, data and charts we can consume the better; we love this stuff. … [Read more...] about The Building Blocks Of Good Local SEO
Good localities in chennai
Okay, so I may have added Phoenix at least one more time than what seems natural, but it was only to point out the many instances which a regional word could be included in the copy. By adapting local keywords within every page of the Elegant Strings website the net effect is copy with greater relevance to Phoenix, the area the group services and the area which they are trying to attract customers. In the unoptmized text there is no indication as to where the group performs, by adding even a limited quantity of regional phrases to the copy a search engine is able to better pair the type of services provided with the location, all while maintaining the integrity of the message. … [Read more...] about Creating Good Localized Copy, Without Much Hassle
Ensure that your business has an optimized listing on Google Places, Yahoo Local, Bing Local and the top 20 local directories. Also, don’t forget Facebook – go and claim/register your Facebook Place now. Actively grow the number of positive online reviews you have by encouraging your most loyal customers to go online and write reviews about your business. Focus on the core values of good customer service – Reliability, Friendliness & Good Value. Make sure you always have a good value special offer on – be creative with what you offer but ensure that it represents real value to existing customers and new customers. Introduce a simple, trackable system that incentivizes your customers to recommend and promote your business by offering them a greater discount or free service in return. … [Read more...] about How Local Businesses Can Grow Using Online Customer Reviews
So what matters for local rankings? It’s important to note that our findings are not a “Top Ten Local SEO Ranking Factors” thing. It’s basically an analysis of which of the 100+ factors we looked at correlate positively with good Local rankings and which didn’t. … [Read more...] about How does Google’s local algorithm work in 2016?
It was simple to get a company’s name first in the Yellow Pages because it was all in alphabetical order. Some companies would even pay more for conspicuous ads that would move their company closer to the front of the book. Unfortunately, this rule doesn’t apply to search engines, as results are displayed by relevancy. So how does a company get their name first in search engine results? Through a process known as Search Engine Optimization (SEO). … [Read more...] about What Is Citation Building for Local SEO, and Is It Effective?