Paul Boag wrote a post at his site Boagworld asking a number of questions about SEO. I started writing a comment at his blog, but it quickly grew to become longer than his post and the questions and comments that he had about SEO, so I decided to post my response here. In Paul’s post, Why I don’t get SEO, he came up with five reasons why he had doubts about SEO. My response doesn’t address his concerns in the order that he asked them, and it touches upon some of the comments written by others as well. If you have questions or concerns about SEO that aren’t addressed in this response, please feel free to ask them in the comments below. What is Good SEO? Good SEO is not “cheating the system,” or “manipulating search results.” Good SEO is part of a marketing plan that makes it more likely that the good content you create will be found by people who might be interested in what your web site has to offer. SEO should begin with an … [Read more...] about Good SEO – SEO by the Sea
Unless you’re talking to tech geeks, SEO usually gets lumped in with genius-exclusive activities like coding or hacking. This makes sense, when you think about it, because, at one point, SEO was a little bit like hacking. Back in the good ol’ days, so-called “black hat” SEOs used to find creative ways to game the search engine system and manipulate low-quality pages into ranking at the top of Google’s charts. While search engines and user preferences have dissuaded many of these practices, there’s still a massive difference between good and bad SEO, and knowing which is which can make all the difference in your online presence. I’ve created a current, up-to-date guide on the major good and bad SEO tactics so you know what to do, and what to avoid, in your content creation — down to Google’s recent mobile penalty update. It’s true: even if you’re not purposefully creating keyword-stuffed content or pages crammed with … [Read more...] about An Up-to-Date Guide on Good SEO vs. Bad SEO: The Do’s and Don’ts
A couple of weeks ago, PayScale released a “Most & Least Meaningful Jobs” report. Search Engine Land founding editor Danny Sullivan covered the report here on Search Engine Land, focusing on the fact that search marketers feel as if their jobs make the world worse. Yikes! In addition to that, I came across a Facebook thread a few days ago, between some fellow industry friends, discussing another SEO’s recommendations and why they were terrible. While I didn’t get too deep into the thread, one thing that caught my attention was a point around whether SEOs ever feel another person’s SEO is good. If you go to Twitter, the answer is seemingly “no”: What’s with all the negativity and bad news? It’s no secret there are some bad SEO eggs out there using spammy tactics. In fact, I get an unsolicited email every few days to remind me of this. The thing is, when it comes to SEO, we all have our own methods. This isn’t just across … [Read more...] about What Makes A Good SEO Program “Good”?
I had the opportunity to interview a few speakers on the MarketingLand track at SMX West this coming March as part of SEJ’s partnership with Third Door Media. Be sure to attend Ric’s sessions on Tuesday (Day 1) and Wednesday (Day 2) and visit the SEJ booth in the exhibit hall! SMX West Bio: Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development, and digital marketing. As an artist, Ric has been shown in countless group and solo shows. He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences. What are 3 key points or takeaways your SMX West sessions will be focusing on? I have the good fortune, this year, of speaking during four different sessions: two are boot-camp style … [Read more...] about The @SMX West Speaker Interview: @RicDragon on Vision, ‘Good SEO’ and ‘Deep Content’
Today, SEO is more than just a group of methods used to attract search engines. Instead, it’s dynamic, personal, and (if you ask me) exciting. While the “great” content of yesteryear involved stuffing web copy full of keyword and writing stiff, clunky material that only a search engine could love, today’s SEO is more relevant, more useful, and more exciting for writers and marketers alike. Read on to learn more about how to make your SEO copy better for today—and beyond. SEO: The Chameleon of Online Marketing Even if you think you’re up to date on SEO, chances are there’s still a lot you can learn. SEO changes faster than virtually anything else in the online world, and if you’re not keeping up, your content will suffer. While the basic facts of SEO may remain somewhat steady, the rules for great SEO execution change all the time. This is thanks in large part to things like smarter search engines, more discerning Google users, and a … [Read more...] about 10 Elements of Good SEO Copy