Among the things you might never have expected to hear: Google’s Sergey Brin helping Facebook’s Mark Zuckerberg try on a pair of Google Glass glasses. That happened yesterday, as Zuckerberg expressed that he couldn’t wait to get a pair of his own. The surprising encounter happened thanks to the recent Life Sciences Breakthrough prize. The project was founded by Art Levinson, Sergey Brin, Anne Wojcicki, Mark Zuckerberg and Priscilla Chan and Yuri Milner to recognize excellence to those that target cures for intractable disease and extending human life. Yes, you saw that correctly, the Facebook founder and a Google co-founder working to support a cause as one. According to Forbes, Mark Zuckerberg and Sergey Brin met in the back corner of a UCSF auditorium to chat informally about the Google Glass project. After the interviews, Brin participated in an impromptu sharing of his glasses with Zuckerberg. Brin even helped fit the glasses on … [Read more...] about Whos More Excited Than Google About Glass? Facebook.
Google about company
It’s a bad privacy day for Google, with Privacy International first accusing the company of having the worst privacy performance of any internet service company in a study it has just released and then accusing Google of conducting a smear campaign against it. But if you actually read the report, Privacy International itself comes off bad for putting out a haphazard condemnation of Google. Let’s do the smear campaign accusation first. An Open Letter to Google from the group says that Google is talking to journalists and implying that Privacy International favors Microsoft: Two European journalists have independently told us that Google representatives have contacted them with the claim that “Privacy International has a conflict of interest regarding Microsoft”. I presume this was motivated because Microsoft scored an overall better result than Google in the rankings…. According to our sources, your representative or representatives made particular … [Read more...] about Google Bad On Privacy? Maybe It’s Privacy International’s Report That Sucks
Demand Media has filed for an IPO. The company, known as a content farm to some, produces much of its content on sites like eHow and others in direct response to what it determines people are searching for on the web. Its filing shed new light on how much it depends on SEO and Google, in particular. That’s interesting, because I’ve never known a company — a publisher — so dependent on SEO (outside of actual SEO companies) to go public before. Below, highlights on these aspects. The SEO and Google aspects really get going around page 14 of the filing: Page 14: Google Funds Big Chunk Of Demand Media We have an extensive relationship with Google and a significant portion of our revenue is derived from cost-per-click performance-based advertising provided by Google. For the year ended December 31, 2009 and the six months ended June 30, 2010, we derived approximately 18% and 26%, respectively, of our total revenue from our various advertising arrangements with … [Read more...] about The Google & SEO Aspects
Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is also becoming a bigger factor in determining whether ads are eligible to display with extensions and formats. What do these Ad Rank changes mean? Extensions and formats now play a role in the price you pay per click and in the position your ads display. Google wants advertisers to use all the available extensions that make sense for their businesses. “Ad extensions typically improve clickthrough rate and overall campaign performance because they make ads more useful.” Better click through rates for you mean more ad clicks for Google. The company “will do even more to automatically serve extensions in the contexts when they’re most beneficial.” Advertisers … [Read more...] about Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats
Google’s anticipated program to promote local service providers in search ads is coming out of the woodwork. The company has confirmed a beta test for the program just launched in the San Francisco market. Buzzfeed first reported the home services solution was in the works in April. Taking on the likes of Yelp, Angie’s List and Amazon Home Services, Google’s home services ads promote pre-qualified home service professionals and enable users to submit requests to the providers straight from the search ads. Pete Meyers of Moz tweeted a screenshot of the test on Wednesday. I am seeing the ads on some searches for “San Francisco plumber” and “San Francisco locksmith,” the two services included in the beta. For comparison, below is a typical desktop search results page for “San Francisco plumber.” Local Google My Business listings, which are free for businesses, are located at the bottom of the screenshot in this case, and a Google Maps … [Read more...] about Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market