There is no doubt that Google Analytics is one of the most important tools you could use to understand your users' behavior and measure the performance of your site. There's a reason it's used by millions across the world. But despite being such an essential part of the decision-making process for many businesses and blogs, I often find sites (of all sizes) that do little or no data filtering after installing the tracking code, which is a huge mistake. Think of a Google Analytics property without filtered data as one of those styrofoam cakes with edible parts. It may seem genuine from the top, and it may even feel right when you cut a slice, but as you go deeper and deeper you find that much of it is artificial. If you're one of those that haven’t properly configured their Google Analytics and you only pay attention to the summary reports, you probably won't notice that there's all sorts of bogus information mixed in with your real user data. And as a consequence, you won't … [Read more...] about Trust Your Data! How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics
Google account hacked how to recover
Google penalties are bad. If Google penalizes your website, they have found out that you used spam methods to promote your site (see list below). It can be difficult to recover from a penalty. This article shows you how to do that. Things that Google does not like Google will penalize your website if you did something that Google does not like. Google says that you should avoid automatically generated content. You should not participate in link schemes, you shouldn’t create pages with little or no original content. Do not cloak your web pages and avoid sneaky redirects, hidden text or links, doorway pages and scraped content. It’s also not good if your website consists of affiliate links without without adding sufficient value. You also shouldn’t load your web pages with irrelevant keywords and you should not use rich snippet markup that is not related to the page. Of course, creating pages with malicious behavior, such as phishing or installing viruses, trojans, or … [Read more...] about How to recover from a Google penalty
We tend to think of a website hacking as one of two things. The first is the major data breach; someone breaks into your website somehow and steals user information, like the massive Target or Equifax data breaches. This can happen, but more often this is not a breach of your website, but rather some physical interface within the storefront, be it the pin pads or a retail server room.The other is a sort of terroristic takeover of the site. Vogue UK was once taken over and had dinosaurs plastered over their homepage, a Bitcoin forum was hacked to promote a joke coin CosbyCoin, and the main site for the European Union was hacked to replace the prime minister of the UK with a photo of Mr. Bean. Examples like these – and more dangerous examples, like ISIS takeovers of sites and so on – are immediately noticeable and obnoxious.When a site is hacked and user data is stolen, it doesn’t really leave traces on your website. In order to discover it, you either need to check … [Read more...] about How to Scan Your Site to Check if Malware is Hurting Your SEO
When webmasters fear getting Google penalties, most of them think of the dreaded algorithm updates: Penguin, Panda, the Top Heavy algorithm, etc. Get caught in one of these algorithm sweeps, and you could lose some or even all of your organic search traffic. But Google actually has a lot more in its arsenal than just algorithms to encourage you to follow their Webmaster Guidelines. Ever heard of a Manual Action Penalty? What’s a Manual Action Penalty? Google has teams of search engineers tasked with the job of reviewing individual websites and, if necessary, assigning a rank penalty. When Google runs Penguin, sites across the web can take a rank hit. A Manual Action Penalty means your site alone has been hit, and it’s your problem to fix. Manual Actions are the most common type of Google penalty you can get. If you have one, you should see a message in search console about it: If Google has penalized your site with a manual action, you’ll see a message here … [Read more...] about 5 Types of Google Penalties (And What You Need to Do to Recover)
The email starts off with “This is an extortion email” and goes on to say if you do not pay a certain amount of money, the sender will hit your website with tactics they call negative SEO. Now what? Yes, negative SEO exists and can impact your site’s performance on Google. Scraped content from your website, spammy links, and unnatural anchor text are all evidence that your site might have been a victim of negative SEO. While it is difficult to avoid an attack, especially for larger sites, it is not impossible to stay protected. What Exactly is Negative SEO? Negative SEO is when someone uses unethical, black hat techniques to harm a website’s rankings in the search results. Basically, they do everything Google says not to do in order to make it look you are violating Google policies. Although negative SEO can take different forms, here are some common ways your site can be attacked: Building bad links to your site using unrelated keywords Hacking your website … [Read more...] about How to Combat and Recover from Negative SEO Attack?