Google has announced they are rebranding their 17+ year old brand money maker, AdWords, to simply Google Ads. Google launched AdWords back on October 23, 2000, almost 18 years ago, and was the driving force behind Google's profits and power. Now, Google wants to change the name from AdWords to Google Ads to simplify things. … [Read more...] about Google Rebrands AdWords To Google Ads After Almost 18 Years
Google ad exchange
The ad on the left is what the ad preview looks like in Google’s desktop ad editor. There’s no easy way to view the ad as it might appear with extensions, as shown on the right. When looking at the ads side-by-side, the ad on the right is larger and contains more information about the business, including the street address and phone number for mobile users. … [Read more...] about A visual guide for every Google Ads extension
This new ad strength measure will be based on the relevance, quantity, and diversity of the text provided for responsive search ads, and will rate ads on a scale from ‘poor’ to ‘excellent’ to give advertisers an idea of how effective their text will be. The ad strength indicator will also provide suggestions on how advertisers can improve their ads, whether it’s by ‘adding more headlines’ or ‘shortening the overall text length’. … [Read more...] about Updates to Google Ads: responsive search ad reporting and more
Additionally, Google has rolled out a new metric to help evaluate the visibility and positioning of your ads – Click Share. This is defined as “the clicks you’ve received on the Search Network divided by the estimated maximum number of clicks that you could have received.” Google rolled out this feature in the last month. It is designed to provide a combined view of Impressions Share and Click Share. … [Read more...] about Average Position in Google Ads is Going Away, Now What?
Additional custom rules: Flag best practices and ensure proper campaign implementations. Full support for non-skippable Video ads: Manage more video campaigns within Editor. Additional Call-to-action and headline fields for all Video campaigns: Give more information on all video ads, not just TrueView. Positive and negative users list audiences for Smart Display campaigns: Easily reach new potential customers. Options to manage App campaigns: Includes campaign, ad group, and ad level assets. Bids & Budget … [Read more...] about Google Launches Google Ads Editor v.1 Replacing AdWords Editor