4) Shared Negative Lists – If you’re the smart cookie who is using account-level negative lists, they’re still there, just nowhere near the Keyword tab. In the top right corner next to “Reports,” there’s a little wrench icon called “Tools.” That’s where the Shared Library can be found, along with the previous features like Keyword Planner. … [Read more...] about How to Navigate the New Google Ads
Google ads budget
Pause or unpause campaigns, ad groups and keywords Edit campaign budgets Edit keyword and ad group bids Edit ad copy Exclude irrelevant search terms by adding negative keywords right within the “searches” cardHere is a GIF of it in action: … [Read more...] about Google Ads Overview Cards Now Let’s You Make Some Ad Modifications
This new ad strength measure will be based on the relevance, quantity, and diversity of the text provided for responsive search ads, and will rate ads on a scale from ‘poor’ to ‘excellent’ to give advertisers an idea of how effective their text will be. The ad strength indicator will also provide suggestions on how advertisers can improve their ads, whether it’s by ‘adding more headlines’ or ‘shortening the overall text length’. … [Read more...] about Updates to Google Ads: responsive search ad reporting and more
Moving forward, Google is directing users to some recently added reporting metrics to evaluate average search impression and bidding. They are Absolute Top Impression Share, which is the percentage that your ads show at the very top of SERPs, as well as Top Impressions Share. This is a percentage of when your ads display above organic listings in the SERP. … [Read more...] about Average Position in Google Ads is Going Away, Now What?
Up to 10 seed keywords when searching for new keyword ideas. Keyword trends can be viewed or downloaded for individual keyword ideas. Grouped ideas can be viewed by keywords by theme or added to sets as a group. Saved ideas can be added to an existing campaign. Get suggested daily budgets based on the max CPC bid and forecasted costing. Get a detailed competition value column that shows ranking across keyword ideas.Here is the screen shot: … [Read more...] about Google Ads Keyword Planner Adds Features