An update to Google Ads now allows users to make changes to their campaigns directly from the Overview page.The Overview page shows users a top-level view of their account and campaign performance.Previously, it simply informed users of changes they might want to consider making to their account.Now users can implement those changes without having to leave the Overview page.Changes that can be made from the Overview page include:Pause or unpause campaigns, ad groups, and keywordsEdit campaign budgetsEdit keyword and ad group bidsEdit ad copyExclude irrelevant search terms by adding negative keywords right within the “searches” card“For example, let’s say you want to drive more traffic from searches on a particular keyword. You can click into that term, click “Edit Keyword” and edit the bid right from the Overview page.”This change was quietly rolled out on August 17th. Google recently announced the change on Twitter to make people more aware of … [Read more...] about Google Ads Lets Users Make Campaign Changes from ‘Overview’ Page
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Google Ads now lets advertisers make some modifications to their ads directly from the overview page cards. Google announced this on Twitter saying "You can now implement some of those changes directly from the Overview page itself."The changes you can make from these overview cards include:Pause or unpause campaigns, ad groups and keywords Edit campaign budgets Edit keyword and ad group bids Edit ad copy Exclude irrelevant search terms by adding negative keywords right within the “searches” cardHere is a GIF of it in action:This can save a lot of time for some advertisers.Forum discussion at Twitter. … [Read more...] about Google Ads Overview Cards Now Let’s You Make Some Ad Modifications
The new AdWords (excuse me, Google Ads) Interface rolls out tomorrow, July 24, 2018. Say goodbye to the option of switching back to the UI you know and love. This is happening. To be fair, Google gave us a lot of time to get used to the new Ads interface. The beta version started to roll out in Spring 2017 for advertisers, giving us over a year to vet the new experience. During the last year, Google has worked on moving all of the features over in waves, even working with advertisers like Seer to understand what we needed to see (one of the perks of being a #PremierPartner). Where the Key Components Have Moved To 1) All major tabs – Instead of being featured at the top in a left-to-right fashion, Google has moved them to a left-hand navigation bar next to the evergreen campaign navigation. 2) All Search/Display/Shopping/Video campaigns selection is static in the new campaign navigation bar to make for faster pivots when checking in on performance. 3) Dimensions – While … [Read more...] about How to Navigate the New Google Ads
Search and display can easily be classified as two separate industries, yet the crossover and interactions between them are substantial. Advertisers navigating the marketplace have the challenge of choosing where to spend their money, but due to the amount of data available to them via cookies tracking individuals wherever they go, and the ease of re-targeting, online advertisers are falling back in love with display. Where We’ve Been In Search & Display Advertising Before the introduction of Google AdWords 10 years ago, display advertising and online advertising were one in the same. We started the 2000’s with display dominating the interactive advertising landscape, but search quickly shoved display out of the way as advertisers saw the huge potential in being able to target user’s real-time intent or, keyword searches. Today, with Q1 Online Ad Revenues reaching $7.3 billion, search is still number one with about 46% of the market. However, display is beginning … [Read more...] about Why Targeting Makes The Case For A Larger Ad Budget
Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the question becomes, “How do I get the most leads for this limited amount of spend I have?” Larger accounts run into their own problems; finding points of diminishing returns and making small gains in efficiency while maintaining spend levels at a point that generates the growth you need can be a headache. If you take away one point from this, it’s that search impression share may be the most ignored primary metric for most PPC managers who are up against a budget. Search impression share is the number of impressions your ads actually received, compared to the potential number they could have received. For example, if there were 100 searches for keyword X, and you received 75 impressions, that would mean you have 75 percent search impression share. This is important to think about because you may be leaving valuable conversions on the … [Read more...] about How should your ad budget impact campaign building?