Experiments One of the best components of Google Ads is being able to run experiment campaigns, which is a feature that’s been around for a while. However, pulling data from the experiment campaigns in the old Ads interface was kind of a pain. In the new Ads experience, you can pull experiment data right alongside the original campaigns without having to navigate to a different screen like before. … [Read more...] about How to Navigate the New Google Ads
Google ads budget
Pause or unpause campaigns, ad groups and keywords Edit campaign budgets Edit keyword and ad group bids Edit ad copy Exclude irrelevant search terms by adding negative keywords right within the “searches” cardHere is a GIF of it in action: … [Read more...] about Google Ads Overview Cards Now Let’s You Make Some Ad Modifications
This new ad strength measure will be based on the relevance, quantity, and diversity of the text provided for responsive search ads, and will rate ads on a scale from ‘poor’ to ‘excellent’ to give advertisers an idea of how effective their text will be. The ad strength indicator will also provide suggestions on how advertisers can improve their ads, whether it’s by ‘adding more headlines’ or ‘shortening the overall text length’. … [Read more...] about Updates to Google Ads: responsive search ad reporting and more
Additionally, Google has rolled out a new metric to help evaluate the visibility and positioning of your ads – Click Share. This is defined as “the clicks you’ve received on the Search Network divided by the estimated maximum number of clicks that you could have received.” Google rolled out this feature in the last month. It is designed to provide a combined view of Impressions Share and Click Share. … [Read more...] about Average Position in Google Ads is Going Away, Now What?
Up to 10 seed keywords when searching for new keyword ideas. Keyword trends can be viewed or downloaded for individual keyword ideas. Grouped ideas can be viewed by keywords by theme or added to sets as a group. Saved ideas can be added to an existing campaign. Get suggested daily budgets based on the max CPC bid and forecasted costing. Get a detailed competition value column that shows ranking across keyword ideas.Here is the screen shot: … [Read more...] about Google Ads Keyword Planner Adds Features