If you want to sign up and use the Google Ad Grants, you might run into a stumbling block. Accepting the terms and conditions has not worked for a couple of weeks. Google has been trying to fix the issue but they are having a problem finding the source of the problem.Here is a screen shot of the terms and conditions acceptance page:When you try to accept the terms you get a message that reads "You do not have permission to accept these terms and conditions." The 'Submit' button is disabled and does not work.Ammar from Google just updated the thread two days ago with not such great news. He said:I apologize for the inconvenience this is causing, we have yet to find the source of the problem but have everyone working on it as a priority. At the moment we are looking to possibly approving the T&C manually from our end, but that comes with its own set of problems that we are discussing. We are hoping to have better news in the coming days. So if you are having this issue, you are not … [Read more...] about Google Ad Grants Terms & Conditions Broken
Google ads how does it work
Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid ad position for ‘highly commercial’ search terms, this fourth ad appears for nearly one-quarter of all search topics. It’s been an interesting time for search marketers, with lot of early research indicating various different trends and anomalies for the new look SERP. The major worry is that paid search advertising will become more competitive and that organic results are getting pushed further and further down the page. Although one of the surprising developments is that having your ad appear in position 4 may lead to as high CTR as position 1. Today’s research however highlights the need for paid search teams to align their strategies with customer intent. As well as the headline stat, BrightEdge has discovered the following important takeaways you need to be aware of: Searches indicating purchase intent are six times more … [Read more...] about Google Ad 4-pack now shown for 23% of all online search topics
Ad copy is a significant factor in Quality Score which can impact the cost of PPC clicks. Why and how? It’s mostly about “relevance,” and that is measured primarily by clickthrough rate (CTR). While CTR isn’t the only factor you should focus on (since ROI is paramount), it’s way up there. Be wary of anyone trying to make things sound more mysterious than that. In this article, I’ll share some bad ads examples and provide some ad copy fixes. Bad Ad #1 – Irrelevant Search Ad Search query = used cars Ad Copy: Medical Equipment Second Hand Medical Equipment Spareparts & Tubes Extensive Databat www.example.com This site is likely advertising on the very broad keyword term “used”. Instead, they should be targeting terms like “used medical equipment” and similar terms. Also, they should consider using a phrase or exact match for tighter matching and to reduce the frequency of the ad displaying. To be charitable about it, … [Read more...] about 5 Bad Google Ads: What Were They Thinking?!
Google announced last night a new initiative to block annoying ads on the internet. That means two things (a) new tools for publishers to improve their ad experience and (b) Chrome can stop showing ads to users automatically.I wanted to focus on one of the new tools named the Ad Experience Report. The tool is accessible in any of your Google Search Console verified properties by going here.When you click through, you see the option to pick a profile and you are then taken to this screen that gives you an overview of the report:It reads:See if the ad experiences on your site violate the Better Ads Standards or mislead your visitors.The Ad Experience Report is designed to identify ad experiences that violate the Better Ads Standards, a set of ad experiences the industry has identified as being highly annoying to users, and egregious ad experiences, which are ad experiences that are misleading or abusive. If your site presents either type, the Ad Experience Report may identify the … [Read more...] about Google Ad Experience Report Tools Detect Annoying Ads On Your Site
share tweet share pin it e-mail share As another year in SEO ends, it’s time to take a look back at the rising and the falling stars in SEO Visibility for 2014, and most importantly, why the rankings changed. First, there is much more quality to be found in the search results, no doubt due to the effects of Panda, Penguin & more. Big brands are among the Winners for 2014, but some websites on the list have also lost visibility for some features. The “Losers list” also features information aggregators, gaming and price comparison sites. Calculation of the data and domain lists is based on the SEO Visibility score of the domains analyzed using a wide range of data points, and we have compared these to the average domain scores for 2013. Domain-year comparison with averages 2013/2014 Because individual data points are susceptible to short-term fluctuations, trends, re-launches etc, we have not just compared the data of one specific … [Read more...] about The Rising and Falling Stars in Google US –