3. Call extensions Call extensions allow advertisers to append a phone number to an ad without including it in the body of the ad text (in fact, your ad may get rejected if you try to include a phone number directly in the body of the ad). Phone numbers using call extensions are clickable on mobile devices, allowing users to tap on a phone icon to call the business directly (rather than clicking through to a landing page). … [Read more...] about A visual guide for every Google Ads extension
Google ads how much
Google has announced they are rebranding their 17+ year old brand money maker, AdWords, to simply Google Ads. Google launched AdWords back on October 23, 2000, almost 18 years ago, and was the driving force behind Google's profits and power. Now, Google wants to change the name from AdWords to Google Ads to simplify things. … [Read more...] about Google Rebrands AdWords To Google Ads After Almost 18 Years
Edit ad campaigns from the Google Ads Overview page Google has also steadily been making updates to the Ads Overview page, which already has been improved heavily with simple data visualisation cards that make viewing campaign insights easy. Now, advertisers will be able to make edits to campaigns from the Overview page, with the ability to pause and unpause campaigns, ad groups and keywords, edit campaign budgets, edit ad copy, and edit keyword and ad group bids, all without leaving this one page. … [Read more...] about Updates to Google Ads: responsive search ad reporting and more
First, the average position metric in Google Ads was one of the more misunderstood metrics within reporting. Many interpreted it being the true actual top listing in a SERP. While it took on a few definitions within the evolution of Google Ads, in its most recent form, it was the position in how advertisers were being shown in relation to other advertising positions, not the actual position on the search page. This concept is very well explained recently by Fred Vallaeys over on Search Engine Land. … [Read more...] about Average Position in Google Ads is Going Away, Now What?
Additional custom rules: Flag best practices and ensure proper campaign implementations. Full support for non-skippable Video ads: Manage more video campaigns within Editor. Additional Call-to-action and headline fields for all Video campaigns: Give more information on all video ads, not just TrueView. Positive and negative users list audiences for Smart Display campaigns: Easily reach new potential customers. Options to manage App campaigns: Includes campaign, ad group, and ad level assets. Bids & Budget … [Read more...] about Google Launches Google Ads Editor v.1 Replacing AdWords Editor